Professor Åsa Ericson earned her PhD in Product Development at Luleå University of Technology in 2007. She has an educational background in Informatics and Systems Science, and has had the position as a service assistant for railway transportation before that. The research field and interest are within engineering design, service design and product-service innovation. She has co-authored a textbook for processes and methods in user-centred design, and has led several research projects in innovation and development.