Wei Lee Chin is an Assistant Professor in the Faculty of Arts and Social Sciences, Universiti Brunei Darussalam, specialising in destination competitiveness specifically in developing countries in Asia. Her research interest also includes small scale island tourism, tourism community development, smart tourism, socio economic sustainability as well as tourism impacts in Asia. She has field experience in Southeast Asia and is also a recipient of several university grants. She has also published in international journals such as Current Issues in Tourism and Tourism and Hospitality Management.