Željka Mesić is an Associate Professor at the University of Zagreb, Faculty of Agriculture (FAZ), Department of Marketing in Agriculture. Her recent work is oriented towards market analysis, consumer research, and supply chain analysis. During her work at FAZ, she was involved in different professional and research projects dealing with agri-food markets, farmers cooperation, traditional agri-food products, and education in the field of agriculture (AGRIFOODBOOST, H2020 WIDESPREAD-05-2020 952303, AGRIPOLICY, FP7 211760; CEEC Agri-Policy FP6 513705; AGRITRAINING INTERREG III A –2005-0017-634005; AgMRC-Croatia financed by USAID). She studied at many foreign universities: Università degli Studi di Firenze, 2018; Szent Istvan University, Budapest, 2018; Faculty of Bioscience Engineering at Ghent University, 2014; Czech University of Life Sciences Prague, 2014; Montana State University, USA, (bilateral mobility programme, 2012); and Universitat fur Bodenkultur (BOKU), Institute of Agricultural Economics, Vienna, Austria (2007, 2012, 2018, Ceepus scholarship). She is a member of The European Association of Agricultural Economists (EAAE), The Agricultural Economics Society (AES), and the HAED-Croatian association of agricultural economists.