The paper focuses on analysing the potential benefits and challenges of the Metaverse, particularly in the field of research in the tourism and food and wine sectors. The Metaverse is part of the new generation of the internet known as web 3.0, which also includes AI, blockchain and other digital innovations. The food marketing and tourism sectors are the main fields where companies are experimenting with solutions to offer people a fully functioning immersive Metaverse experience. This paper aims to highlight the potential impact of the Metaverse on tourism sectors as well as on research activities. Open challenges concern the social acceptance, affordability, and environmental sustainability of these technologies. Research is needed on the Metaverse’s ability to reduce bias and accurately simulate real experiences, as well as on tourists’ perceptions, attitudes, and willingness to pay for mediated experiences. Another important issue is the management of sensitive data that will travel through the Metaverse. Looking forward, the Metaverse has the potential to become a valuable tool for advancing tourism research through virtual collaboration and interdisciplinary research projects.

Purpose: The purpose of this paper is to outline the profile of Italian tourists belonging to the new generations: Millennials or Generation Y (approximately people born in the 1980-1995 period) and post-Millennials or Generation Z (approximately people born in the 1996-2010 period). Design/methodology/approach: After reviewing some of the more interesting research on Millennials and post-Millennials, the paper will present the results of an unpublished online empirical survey conducted on a sample of 200 Italian web users who agreed to participate. The questionnaire, administered via computer-assisted web interviewing system, consists of structured questions concerning the practices, attitudes, emerging needs and use of new technologies that characterize Millennials and post-Millennials, with a special focus on tourism. Findings: The research will consider the differences between the two groups, as well as possible differences within each group linked to other socio-demographic variables (such as gender and area of residence). Originality/value: The paper addresses a series of innovative questions: what are the practices of Millennials and Post-Millennials as tourists? What are the needs of these generations that the tourist industry must respond to? How do new technologies support Millennials and post-Millennials in their tourism choices? What are the main differences between Millennials and post-Millennials?

Introduction: Heteronormativity describes a hierarchical societal system that encompasses heterosexuality and binary gender identity as normal and natural, defining boundaries of acceptable heterosexuality and gender identity. As no comprehensive measures of heteronormativity exist in Italy, this study evaluated the psychometric characteristics of an Italian version of the Heteronormative Attitudes and Beliefs Scale (HABS), a measure assessing essential and binary beliefs about sex and gender and normative behaviors.Methods: Five hundred sixty-four cisgender heterosexual and sexual and gender minority individuals, ranging from 18 to 77 years of age (M = 34.66,SD = 11.13), were recruited in 2020 to participate in an online cross-sectional survey on heteronormativity, homonegativity, authoritarianism, intolerance of ambiguity, openness to experience, and religiosity.Results: Confirmatory factor analysis showed that the original 2-factor model had adequate fit to the Italian data. However, although appropriately fit to the data, 4 items showed a loading below .40. Criterion and discriminant validity were fully confirmed, as heteronormativity positively correlated with homonegativity, authoritarianism, intolerance of ambiguity, and religiosity, and negatively with openness to experience; all these correlations were below .60. Furthermore, the results indicated that male gender and heterosexual cisgender individuals showed higher levels of heteronormativity than female gender and sexual and gender minority individuals.Conclusions: This study offers evidence of the validity and reliability of an Italian version of the HABS, providing researchers with a measure to assess heteronormativity in the Italian context.Policy Implications: Assessing heteronormative attitudes and beliefs may help to make societal institutions more inclusive.

When, how, and which disciplines started to deal with which forms and aspects of LGBT+ parenthood is not a coincidence but is linked to occasions of discussion as well as to visibility, acceptance, and recognition in the wider social and political contexts. This particularly applies to sociological contributions which look at families and parenting involving relations to social institutions and their impact and shaping of forms, challenges, and meanings of parenting and family life. In Italy, issues about LGBT+ parenting began to appear in the sociological literature some thirty years ago. Since then, the debate has seen different waves and shifts, which show both how external movements, occasions, and discussions influenced the sociological debate and how the latter has, in turn, contributed to the construction and recognition of the phenomenon. Against this background, using a data mining approach, the article presents an analysis of the most recent sociological literature on LGBT+ parenting, highlighting the main dimensions of the debate and outlining expressions, concepts, and words most used on this topic. Using Italian sociology as an example, the critical analysis of these findings shows how issues of topicality and (in)visibility are both reflected and reiterated by contextual sociological discourses and debates.

Purpose: The Italian sociological scientific community has shown a limited interest in issues related to bisexuality. The purpose of this paper is to fill the knowledge gap on the subject, showing data of an empirical research conducted online on the Italian bisexual community. Design/methodology/approach: The article is based on a mixed methods online survey on Italian bisexual people, which included 218 interviews. The questionnaire was made up of closed and open-ended questions, to investigate their behaviours, habits and lifestyles. Findings: Social pressure and lack of understanding by others sometimes make difficult for bisexual people to show themselves openly for what they are, especially in some contexts, such as the word of work. From a sociological point of view, one can argue that one of the tools when bisexual people face the stigma related to bisexuality is to control, often in an obsessive way, the information they provide about themselves, carefully evaluating the contexts in which they can free themselves and the time when they must expose themselves in line with the expectations of the heteronormative society. Research limitations/implications: The non-probabilistic sample limits the external validity of the findings. There are also critical elements that characterise social research when transposed online: first, the profiles of the respondents not always are verifiable; second, the digital divide excludes some groups that cannot access the web or involves an over-representation of those who are more familiar with technologies. Originality/value: The work presented is the first Italian sociological study aimed at deepening the “invisible B” phenomenon of the LGBT acronym in a systematic way. Nowadays bisexuality remains under-researched in social sciences and overall in sociology. Putting “bisexuality” at the centre of the sociological attention appears important to provide serious and scientifically valid data and information useful both to develop the knowledge on this identity category and to contain forms of discrimination and prejudice.

Purpose: Sociological researches about tourism of lesbian, gay, bisexual and transgender (LGBT) people are growing in number. These studies are carried out mainly in Anglo-Saxon countries, although nowadays tour operators, travel agencies, cruise and airline companies have started to reserve more and more services and promotions to this group of travellers all around the world. To fill this gap, the paper presents the results of a research that involved 650 Italian LGBT Millennial travellers.Design/methodology/approach: Using the exploratory technique of multiple correspondence analysis, the research focussed on the study of decision-making processes, finding out the factors that drive young LGBT people to prefer one destination over the others, distinguishing motivations between pull and push factors.Findings: For Italian LGBT Millennials, tourism means more than just recreation. Tourism could also represent a strategy that gives them temporary escape from social prejudice and inequality, since tourist experiences provide an opportunity to re-build LGBT people' sexual identity and enjoy social freedom that LGBT people are deprived of whilst being at home.Originality/value: The analysis allowed to underline some differences. Even if LGBT people share the burden of being as a member of a sexual and gender minority, LGBT people attribute a slightly different meaning to tourism, considering distinct push and pull factors.