The artistic and cultural activities have not only a key cultural and social value, but also an undeniable economic impact. Indeed, it is a fact that the cultural sector represents a productive branch which is growing in importance. The cultural factor is frequently used as a key element for regional and/or economic development. In this vein, this article aims to estimate the economic impact of Salamanca 2002 as the European Capital of Culture, using the methodology provided by the impact studies in two stages: first, through estimating private spending generated by the event's cultural tourism; and second, through calculating the overall economic impact, including the private spending on cultural consumption, public spending directly related to the cultural programme, investment in new equipment and facilities, along with the estimate of the multiplying effects on the overall regional and national economies.

Data Envelopment Analysis is used to evaluate museum efficiency. This approach enables us to create a relative efficiency measure for each museum, taking into account resources used by museums and the performance of their activities based on four well-defined tasks: conservation, research, communication and exhibition. Empirical analysis of data from a regional museum system in Spain is performed, considering a complex production function with several inputs and outputs. The main findings indicate that at least half the museums chosen operate efficiently, with the major cause for inefficiency being inadequate resource management. Only few museums evidenced significant inadequate scaling problems. Major progress, mainly due to improvements in internal efficiency, is evident in the museum system ratios when analysing productivity evolution using the Malmquist Index. By contrast, technological change has less impact, proving that cultural heritage is less receptive to new technologies as compared to other cultural industries.