Dr. Joachim Jietse Schouteten is currently an Assistant Professor at Ghent University, involved with both academic and research tasks. He holds a Ph.D. in Applied Biological Sciences: Food Sciences and Nutrition from Ghent University. He had research stays at Copenhagen University (2015–2016), Nofima (2018) and Adelaide University (2020). His research areas of interest involve the influence of information and context on consumers’ evaluation of food products.