Branka Marasović

Dr. Branka Marasović

Faculty of Economics, Business and Tourism, University of Split, 21000 Split, Croatia
orcid

Research Focus & Metrics

Academic Career Length

8Years (2019-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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16 July 2021 in Mathematics
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ZAZdravka Aljinović
Zdravka Aljinović
Branka MarasovićBranka Marasović
Branka Marasović
TŠTea Šestanović
Tea Šestanović
This paper proposes the PROMETHEE II based multicriteria approach for cryptocurrency portfolio selection. Such an approach allows considering a number of variables important for cryptocurrencies rather than limiting them to the commonly employed return and risk. The proposed multiobjective decision making model gives the best cryptocurrency portfolio considering the daily return, standard deviation, value-at-risk, conditional value-at-risk, volume, market capitalization and attractiveness of nine cryptocurrencies from January 2017 to February 2020. The optimal portfolios are calculated at the first of each month by taking the previous 6 months of daily data for the calculations yielding with 32 optimal portfolios in 32 successive months. The out-of-sample performances of the proposed model are compared with five commonly used optimal portfolio models, i.e., naïve portfolio, two mean-variance models (in the middle and at the end of the efficient frontier), maximum Sharpe ratio and the middle of the mean-CVaR (conditional value-at-risk) efficient frontier, based on the average return, standard deviation and VaR (value-at-risk) of the returns in the next 30 days and the return in the next trading day for all portfolios on 32 dates. The proposed model wins against all other models according to all observed indicators, with the winnings spanning from 50% up to 94%, proving the benefits of employing more criteria and the appropriate multicriteria approach in the cryptocurrency portfolio selection process.

18 October 2021 in Systems Research and Behavioral Science
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ITIvana Tadić
Ivana Tadić
Branka MarasovićBranka Marasović
Branka Marasović
IJIvana Jerković
Ivana Jerković

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Tihana ŠkrinjarićTihana Škrinjarić
Tihana Škrinjarić
Branka MarasovićBranka Marasović
Branka Marasović
BŠBoško Šego
Boško Šego
This paper explores mood anomalies, specifically the seasonal affective disorder (SAD) effect on the Zagreb Stock Exchange (ZSE). SAD is defined as a syndrome of depressive episodes in human behavior due to the changing of the season. Thus, the motive of this research is to gain better insights into the investors’ sentiment regarding SAD effects. The purpose of the research is to observe how investors’ sentiment affects the return and risk series on ZSE and if this could be exploitable. Using daily data on stock market return CROBEX for the period January 2010—February 2021, SAD effects are tested to explore if seasonal changes affect the stock returns and risk. Besides the SAD variable in the model, some control variables are included as well: Monday, tax, and COVID-19 effect. The results indicate that SAD effects exist on ZSE, even with controlling for mentioned effects; and asymmetries around winter solstice exist. Implications of such findings can be found in simulating trading strategies, which could incorporate such information to gain profits. Limitations of the research focus on one market, observing static parameters of the estimated models, and observing simple trading strategies. Thus, future research should focus on international diversification possibilities, time-varying models, and fully exploring the exploitation possibilities of such findings.

1 January 2019 in Croatian Operational Research Review
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Branka MarasovićBranka Marasović
Branka Marasović
ITIvana Tadić
Ivana Tadić
TKTea Kalinić
Tea Kalinić
Human resources represent crucial resource and capital for any organization's success, because they generate knowledge, skills, abilities and experience which distinguish organizations and emphasize their competitive advantage. Nowadays, managers are struggling in their competition in order to maximize performance results and other positive effects obtained by their crucial resource and in the same time minimizing production costs and other belonging losses. Although, higher education does not represent production in the true sense of the word, management leads the same battle, related to faculty teaching and researching staff workload, setting goals and various constrains. The main aim of this paper is optimization of human resource allocation within Croatian higher education system, according to several goals, related to their teaching and researching staff workload, minimizing deviation from set goals defined according to Croatian higher education regulations. The paper suggests the use of integer goal programming model in order to find optimal solution presented with the number of teachers and researchers within each department of chosen faculty. The model will be applied to the example of Croatian faculty, due to certain specificities of Croatian higher education system and will be applicable to any other Croatian faculty. Different optimal model solutions, obtained for different number of goals, will be compared within the paper. This model will secure optimal level of teaching and researching positions, considering multiple goals, with the emphasize of evolution and progression on individual level, simultaneously providing the best quality for students, as well as competitive and profitable work of the institution.

1 October 2022 in Business Systems Research Journal
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ZAZdravka Aljinović
Zdravka Aljinović
Branka MarasovićBranka Marasović
Branka Marasović
TMTea Kalinić Milićević
Tea Kalinić Milićević
Background: In making investment decisions, asset risk and return are two crucial criteria on which investors base their decision. Objectives: This paper provides risk and return analysis and compares different traditional and alternative investments with special emphasis on the COVID-19 crisis. Assets included in the analysis are stocks, bonds, commodities, real estate, foreign exchange, cryptocurrencies, renewable energy sources, gold, and oil. Methods/Approach: The risk measures of standard deviation, Value at Risk (VaR), Conditional Value at Risk (CVaR), and Sharpe ratio are used to compare the representatives of each asset class. Results: The crisis had the highest impact on the risk of crude oil, renewable energy sources, real estate, and stocks, a slightly lower impact on the risk of commodities and gold, and a very low impact on the risk of bonds, foreign exchange, and cryptocurrencies. The order of assets regarding earning potential during the crisis, compared to the period before the crisis, changed significantly for commodities in a positive way and for gold and bonds in a negative way. Conclusions: This research shows that stocks won against all other assets, including gold and cryptocurrencies, during the COVID-19 crisis. The good features of a new alternative investment – renewable energy sources – with excellent earning potential are shown.

16 September 2025 in Central European Journal of Operations Research
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LJLjoka Josip
Ljoka Josip
Branka MarasovićBranka Marasović
Branka Marasović
LPLucić Paula
Lucić Paula