Desislava Yordanova

Prof. Dr. Desislava Yordanova

Department of Business Administration, Sofia University “St. Kliment Ohridski”, Sofia, Bulgaria
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Research Focus & Metrics

Academic Career Length

20Years (2007-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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2 December 2018 in Journal of Small Business Management
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Journal Article
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Albena PergelovaAlbena Pergelova
Albena Pergelova
TMTatiana Manolova
Tatiana Manolova
RSRalitsa Simeonova-Ganeva
Ralitsa Simeonova-Ganeva
Desislava YordanovaDesislava Yordanova
Desislava Yordanova

1 September 2010 in Journal of Developmental Entrepreneurship
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Journal Article
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Desislava YordanovaDesislava Yordanova
Desislava Yordanova
MTMaria-Antonia Tarrazon-Rodon
Maria-Antonia Tarrazon-Rodon

10 May 2011 in International Journal of Entrepreneurial Behavior & Research
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Journal Article
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Desislava YordanovaDesislava Yordanova
Desislava Yordanova
MAMatilda Ivanova Alexandrova‐Boshnakova
Matilda Ivanova Alexandrova‐Boshnakova
Purpose: The research objective of the study is to investigate the gender effects on risk propensity, risk perception, and risk behaviour of entrepreneurs distinguishing between direct and indirect gender effects. The study seeks to address the gap in the knowledge of the link between risk taking, risk propensity, and risk perception in the context of women and risk (Brindley).Design/methodology/approach: Based on Sitkin and Pablo's model of risk behaviour and the literature on cognitive factors as determinants of risk perception, the paper provides hypotheses about the link between gender, risk perception, risk propensity, and risk behaviour. The proposed hypotheses are tested on a sample of 382 Bulgarian entrepreneurs.Findings: Although female and male entrepreneurs have similar risk perceptions, female entrepreneurs are likely to have a lower risk propensity than male entrepreneurs. Risk propensity mediates completely the effect of gender on risk behaviour. The effect of gender on risk propensity is mediated partially by risk preference, outcome history, and age. Gender has an indirect effect on risk perception via overconfidence and risk propensity.Research limitations/implications: The paper's ability to draw causal inferences is limited by the cross‐sectional nature of the study. The results may not be applicable to other countries and occupations.Practical implications: The findings help to clarify the reasons for gender differences in risk behaviour and risk propensity of entrepreneurs and to design behavioural interventions.Originality/value: This paper is an attempt to create a better understanding of the factors that account for gender differences in risk taking.


23 March 2018 in International Small Business Journal: Researching Entrepreneurship
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Albena PergelovaAlbena Pergelova
Albena Pergelova
FAFernando Angulo-Ruiz
Fernando Angulo-Ruiz
Desislava YordanovaDesislava Yordanova
Desislava Yordanova
This article examines whether male- and female-led small and medium-sized enterprises (SMEs) adopt different strategic directions when internationalising. We build on the notion of gendered socialisation and the resource-based view examining gender differences in international entry modes. We also analyse several contingencies in the relationship between gender and internationalisation. Findings indicate that female-led SMEs are more likely to internationalise via export than foreign direct investment (FDI). The results challenge conventional wisdom on the role of resources and capabilities accumulated with manager age in the process of internationalisation; younger female chief executive officers are more likely to internationalise via FDI. The results offer novel insights to the literature on internationalisation of SMEs calling for more attention towards the interplay of social norms and gendered structural arrangements, on the one hand, and entrepreneurial agency, on the other, for a better understanding of the internationalisation of female-led SMEs.

10 July 2023 in International Journal of Gender and Entrepreneurship
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Journal Article
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Albena PergelovaAlbena Pergelova
Albena Pergelova
FAFernando Angulo-Ruiz
Fernando Angulo-Ruiz
Tatiana S. ManolovaTatiana S. Manolova
Tatiana S. Manolova
Desislava YordanovaDesislava Yordanova
Desislava Yordanova
Purpose: This study aims to examine how entrepreneurship education influences intentions for starting a technology venture among science, technology, engineering and mathematics (STEM) students with particular attention to gender differences. This study builds on the model of entrepreneurial event and social role theory to assess the impact of entrepreneurship education on feasibility, desirability and intentions for technology entrepreneurship.Design/methodology/approach: The hypotheses are tested with a sample of 879 Bulgarian science and engineering students from 15 universities. To test the models, this study uses ordinary least squares and logistic regressions with robust standard errors and Hayes mediation analysis with bootstrap bias-corrected confidence interval estimations for indirect effects. Two-stage Heckman regressions to control for sample selection bias and other robustness checks including propensity score matching were used.Findings: Results show that entrepreneurship education, measured as participation in an entrepreneurship course, has a stronger impact on feasibility, desirability and intentions for technology entrepreneurship for female STEM students compared to their male counterparts. As such, this study supports the notion that entrepreneurship education could be part of a solution to counteract societal norms that position technology entrepreneurship as a less desirable and/or less feasible choice for women in STEM. However, attention should be paid to the operationalization of entrepreneurship education, as other measures of entrepreneurship education (role models, entrepreneurship education support) did not have a moderation effect with gender.Research limitations/implications: The authors assume a positive correlation between entrepreneurial intentions and entrepreneurial behavior. Future studies should include actual entrepreneurial behavior to paint a more complete picture of the effect of entrepreneurship education.Originality/value: Little is known about the role of entrepreneurship education in the field of technology entrepreneurship, and even less about the potential gender differences in entrepreneurship education among STEM students. The study contributes to the literature by examining factors that could help close the persistent gender gap in technology entrepreneurship.