Dr. Sang Kun is a Senior Lecturer at Taylor’s University, Malaysia. He holds a PhD in Geography (Heritage) from the University of Padua, Italy. He served as an Associate Professor and Programme Head at Xiamen University Malaysia. His interdisciplinary research focuses on heritage and sustainable tourism, destination image, landscape and environmental assessment, GIS and spatial analysis, and digital heritage. He has led research projects funded Social Science Office of Fujian Province, and has published extensively in Web of Science-indexed journals. He is a member of the Chinese Society of Landscape Architecture, Landscape Research Group (UK), and the ISPRS Consortium. His recognitions include the IAMCR Urban Communication Award, Springer Nature Editorial Contribution Award, and IOP Publishing Outstanding Reviewer Award. Research Keywords: Sustainable Tourism; Heritage; Destination Image; Tourism Experience; Digital Heritage; GIS and Spatial Analysis; Landscape Assessment; Environmental Governance