Business culture is shifting rapidly as a result of discussions emphasizing green entrepreneurship, which emphasizes ecological sustainability. Sustainable entrepreneurship plays a crucial role in predicting economic growth in a world where enterprise is driven by climate change and environmental degradation. Despite the positive contributions of eco-friendly corporate operations, there is still limited knowledge about sustainable entrepreneurial intentions and their environmental value. Current research examines the impact of attitudes toward sustainable entrepreneurship, perceived behavioral control, and subjective norms, as well as environmental value on sustainable entrepreneurial intentions. The study uses survey responses from 418 students in Lahore and Faisalabad, Pakistan, and evaluates a revised version of the theory of planned behavior using structural equation modeling. The findings of the study suggest that environmental value has a direct and indirect impact on attitudes towards sustainable entrepreneurship, and perceived behavioral control and environmental value support sustainable entrepreneurial intentions. However, subjective norms were found to be insignificant in influencing sustainable entrepreneurial intentions. Furthermore, this study explores the connection between environmental values, attitudes towards sustainable entrepreneurship, and how perceived behavioral control is moderated by entrepreneurial experience. Entrepreneurs with prior experience might expect a stronger correlation between their environmental values and their desire to launch a sustainable venture. Policymakers and managers need to prioritize the development of ecological values and sustainable entrepreneurial intentions to support the growth of sustainable enterprises. The findings have significant implications for developing effective strategies to foster sustainable development in businesses.

Sustainable entrepreneurship focuses on finding ways to monetize future products, nature conservation, life support, and communities. Therefore, the intention has been identified as one of the key drivers to perceive business opportunities and ultimately leverage them, which increases interest in investigating it, especially from a sustainability perspective. The purpose of this study was to investigate the intention of sustainable entrepreneurship through a modified version of the theory of planned behavior based on survey data of 520 university students studying in Punjab, Pakistan and using structural equation modeling for quantitative analysis. The study sought to incorporate three additional constructs (environmental values, social values, and consideration of future consequences) to explain the relationship between the antecedents of sustainable entrepreneurial intention. This study shows that sustainable entrepreneurship, social norms, attitudes, and perceived behavioral control praise students’ sustainable intentions. Environmental values, intrinsic and extrinsic rewards, and consideration of future consequences (CFC-F and CFC-I) indirectly influence sustainable entrepreneurial intentions. The study also highlights the contradictory roles of CFC-I in reversing the pursuit of sustainable entrepreneurship. Indeed, the finding proposed that educational and other practitioners can improve attitudes and behaviors by promoting sustainable entrepreneurship through value creation and forward-looking activation strategies.

This study aims to explore the impact of supply chain risk (SCR) on organizational performance (OP) within the Pakistani auto sector, focusing on the mediating role of supply chain integration (SCI) and the moderating effect of demand uncertainty. The research investigates how effectively managing SCR and integrating supply chain functions can enhance organizational resilience and performance, especially in the context of a volatile market environment. A quantitative research design was employed, with data collected through self-administered questionnaires distributed to 400 supply chain managers and decision-makers in the auto industry. A total of 320 completed questionnaires were returned, resulting in a response rate of 80%. The data were analyzed using Smart PLS to test the proposed hypotheses and examine the relationships between SCR, integration, demand uncertainty, and organizational performance. This study found that SCR negatively impacts organizational performance, while SCI mediates this relationship, enhancing performance outcomes. Additionally, demand uncertainty was found to moderate the relationship between SCR and integration, highlighting the importance of flexibility and adaptability in supply chain management. All hypotheses were supported, confirming the significant role of integration and uncertainty in managing risks effectively. This study contributes to the existing literature by providing empirical evidence from a developing economy, offering valuable insights for practitioners in the automotive industry. This study is a contribution to the supply chain management literature in that it provides empirical evidence regarding supply chain integration as a mediator and demand uncertainty as a moderator of the relationship between the supply chain risk and organizational performance.

Enterprise resource planning (ERP) systems are popular and associated with increased organizational performance, but the channels by which ERP utilization affects firm performance are not fully known. This study investigates how ERP use relates to the performance of Chinese SMEs and examines customer relationship management (CRM), knowledge management (KM), and top management commitment (TMC) as parallel mediators. The analysis further tests the hypothesis that technophobia undermines the positive association between ERP use and knowledge management. PLS-SEM was used to analyze cross-sectional survey data of 600 ERP users. ERP usage was positively associated with firm performance, and CRM, KM, and TMC mediated this relationship. Technophobia significantly weakened the ERP-KM relationship. These results indicate that ERP systems improve the performance of firms not only through the integration of operations but also through customer- and knowledge-related processes and leadership processes. The findings emphasize the role of managers in complementing ERP investments with robust CRM practices, management support, and knowledge-sharing systems, as they deal with employee anxiety about technology. This study contributes to ERP research by demonstrating that the performance results associated with ERP in SMEs are contingent on the alignment of customer, managerial, and knowledge-based processes and that technophobia is a boundary condition that selectively limits the processes facilitated by ERP.