Markets of Biobased Resources and Products: This chapter takes a closer look at the global market for biobased products and resources and its interactions with agricultural and food markets. In particular, it describes the effect of increasing demand for biobased products on market prices and thus the quantity of agricultural resources demanded and supplied. Furthermore, we discuss factors that may drive or limit demand and supply of biobased products. We analyse the market for biobased resources and products, considering products that are already established in the market, such as biofuels, as well as products that could acquire a substantial market acceptance in the future, such as bio-plastics. In addition, we briefly introduce selected policy instruments applied to support biobased products. The chapter provides a simple example of a perfectly competitive market for biobased products to introduce the market model. It starts by presenting the supply and demand curves and discussing the differences between price changes and those of other determinants of supply and demand with respect to their effects on the respective curve. It then explains how the supply and demand curves jointly determine the equilibrium price and quantity on the market and how the market price regulates surpluses and shortages under the assumption of an autarkic country. We apply this market model to demonstrate the effect of one particular policy for promoting the production of biobased products on the equilibrium market price and quantity. Sustainable Development and Sustainability Management: In the last decade(s), the idea of sustainable development has become a widely acknowledged topic which is supported by many actors in modern society. Companies, as central economic players, are increasingly pressured by a wide set of stakeholders to engage in sustainability management and to contribute their share towards sustainability. Against this background, this chapter first introduces the general idea of sustainable development with its elements of intragenerational and intergenerational justice and illustrates the roots of sustainable development as a normative-anthropocentric concept. Since sustainability is a contested idea with many different notions, the different understandings of weak, strong and quasi-sustainability are introduced and the status quo of sustainability in society is highlighted. Following this general introduction, actors of sustainability in society are named and the relevance of sustainability management for companies is discussed. In the remainder of this chapter, three base strategies to achieve sustainability (i.e. eco-efficiency, eco-effectiveness and sufficiency) are explained along with their opportunities and limitations in achieving sustainability. Finally, some exemplary elements and tools of sustainability management from the areas of sustainability accounting and management control as well as of sustainable supply chain management are introduced to provide a first glimpse of possibilities for companies to engage with sustainability. Life Cycle Sustainability Assessment: The bioeconomy is based on the three pillars of sustainability and aims to balance the environmental, economic and social aspects. For this task, tools are required that provide qualitative and quantitative information on the environmental, economic and social performance of biobased products and on the trade-offs between the goals of the three dimensions of sustainability. In this chapter, a methodological approach for a Sustainability Assessment based on ‘Life-Cycle Thinking’ is presented. This approach combines the use of three forms of assessment: Life-Cycle Assessment (LCA) for the environmental aspects, Life-Cycle Costing (LCC) for the economic aspects and Social Life-Cycle Assessment (sLCA) for the social aspects. Together these form the most comprehensive methodology for sustainability assessment: Life-Cycle Sustainability Assessment (LCSA). A hypothetical example of an LCSA is elaborated for a biobased product to illustrate the different assessment steps. Entrepreneurial Ventures and the Bioeconomy: Entrepreneurship is based on entrepreneurial opportunities and the bioeconomy offers a plethora of such opportunities. As the bioeconomy—at least partially—addresses humanity’s greatest challenges, it consequently offers the greatest entrepreneurial opportunities as well. One useful tool to break down the idea generation process and manage the entrepreneurial process is the business model canvas, which makes it possible to clearly describe the value proposition of a new venture in the bioeconomy. The lean start-up approach can help entrepreneurs in the bioeconomy to move efficiently through the entrepreneurial process and to quickly develop a value proposition and a validated business model.