In the sports sector, entrepreneurship, innovation, and social corporative responsible are generating growing interest during the last years. Due to that situation, sustainable entrepreneurship and innovation in sport have emerged in this sector, receiving individual attention from academics and practitioners. However, little is known about the evolution of this new field of research. Thus, the main aim of this paper is to analyze the documents published in the Web of Science about sport sustainable entrepreneurship and innovation. The bibliometric analysis allows us to discover the current state of a research field, identify the principal authors, articles, and topics, and propose future research lines to develop it further. The articles published between 2000 and 2019 were analyzed quantitatively, and by word and author co-occurrence. Later, through the bibliographic coupling, the articles were grouped in different clusters. Seven central thematics were found, being the sports mega-events and the sustainability the most development sub-area or research, followed by the sport innovation for fostering inclusion. Moreover, for the development of this field of research, studies focused on “tourism” and “entrepreneurship” with “environment”, “sport”, “sustainability and knowledge” and “innovation” focus, are necessary. Thus, sustainable entrepreneurship and innovation in sport are an undeveloped but promising field for the future of the sports industry.

The COVID-19 pandemic has affected the educational sector, pushing it towards teaching–learning methodologies where the online aspect takes on special importance. In this sense, social media are tools that facilitate the creation of meaningful and sustainable learning environments. This study shares an educational experience where TED (Technology, Entertainment, Design) Talks are introduced as a pedagogical resource through YouTube and LinkedIn in a sport management course. A total of five TED Talks are viewed and discussed by the students in order to develop their professional profile, assisted by a set of initial questions posed by faculty. To assess the impact of the experience, a new scale is created and then validated. The analyses performed reflected the unidimensional nature of this scale, explaining the 64.36% of the variance, and presenting good psychometric properties (α = 0.95). Furthermore, the results obtained reflect the educational potential of TED Talks in the context of sport management, with increases in the averages of all the items from the scale, with significant (p < 0.05) increases in six of them. Both the new validated instrument and the shared pedagogical proposal can be valuable to guide and evaluate future educational experiences which introduce TED Talks as a pedagogical resource in sport management education.

The repercussion of urban running competitions such as marathons is tremendous, and the planning of these races involves a large number of strategic decisions. For this reason, this study analyzes the processes of organizing large marathons in Spain. The aim is to propose a systematic and sustainable model of excellence for the organization of sports events based on process management. To design the model, we followed a qualitative methodology using information obtained in 18 semi-structured interviews. The interviewees were experts in charge of the five most significant marathons in Spain (Barcelona, Madrid, Malaga, Seville and Valencia). The final contribution of the study is the proposal of a process map developed by identifying the main areas of competence and tasks, the relationships among the areas, and the timeline of these relationships. The process map unifies the processes established based on the preceding information and classifies them as management, core and support processes. The specific tool proposed is therefore based on the process management approach, which enables the improvement of the organization of sports running events. The tool will help the managers of the events to take decisions from a strategic perspective, and will be useful in making these events sustainable in the long term.

Although social media has an increasing presence both in university and sports settings, in the sports-management education context, no instruments (without being focused on one particular social-media platform, e.g., Facebook and Twitter) have been developed and validated that globally allow the academy to explore the perceptions of sports-management students concerning the educational and professional learning potential that these tools offer. Therefore, this research’s main objective is to develop and perform a preliminary validation of the social media as an educational and professional tool student perceptions scale (SMEPT-SPS). This study sample was composed of 90 Spanish undergraduate sports-management students (M = 22.56; SD = 3.55). A multigroup confirmatory factor analysis was performed to examine the psychometric properties of the SMEPT-SPS. The statistical analysis reflects the scale’s three-dimensional nature, explaining 67.87% of the variance and presents adequate psychometric properties (α = 0.87). Nevertheless, further validity and reliability analysis are required to confirm these initial findings with a larger and more representative sample. Considering the foregoing limitation, this research contributes to the literature by providing a new instrument, the SMEPT-SPS, that could help sports-management faculty expand the scope and understanding of social media’s educational and professional potential.