Paul C Hong

Dr. Paul C Hong

Information Operations and Technology Management, University of Toledo, Toledo, Ohio, USA
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Research Focus & Metrics

Academic Career Length

23Years (2004-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 February 2011 in International Journal of Production Economics
Verified
Journal Article
Closed access
MYMa Ga (Mark) Yang
Ma Ga (Mark) Yang
Paul C HongPaul C Hong
Paul C Hong
SMSachin B. Modi
Sachin B. Modi

1 January 2013 in Business Horizons
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Journal Article
Closed access
YPYoungWon Park
YoungWon Park
Paul C HongPaul C Hong
Paul C Hong
JRJames Jungbae Roh
James Jungbae Roh

25 June 2010 in Journal of Supply Chain Management
Verified
Journal Article
Closed access
PDF file
YLYing Liao
Ying Liao
Paul C HongPaul C Hong
Paul C Hong
SRS. Subba Rao
S. Subba Rao

19 April 2012 in Corporate Governance: An International Review
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Journal Article
Closed access
PDF file
SCSuk Bong Choi
Suk Bong Choi
BYUNG IL PARKBYUNG IL PARK
BYUNG IL PARK
Paul C HongPaul C Hong
Paul C Hong

9 April 2018 in Asia Pacific Journal of Marketing and Logistics
Verified
Journal Article
Closed access
YCYingxia Cao
Yingxia Cao
HAHaya Ajjan
Haya Ajjan
Paul C HongPaul C Hong
Paul C Hong
Purpose: The purpose of this paper is to understand the role of post-purchase logistic services on customer satisfaction and future purchase decision, to reveal any differences across China and Taiwan, to fill in a gap in the literature focused on post-purchase logistic activities related to shipping, return, and tracking, to provide managerial guidance in logistics for e-commerce, and to develop insights on logistic services for future research. Design/methodology/approach: Using a validated survey instrument, 384 respondents in China and 145 respondents in Taiwan are collected. The research model is analyzed using component-based estimation approach to structural equation modeling. Findings: The structural equation analysis of the study found that post-purchase shipping and tracking have an impact on customer satisfaction in both China and Taiwan. It also found that customer service is the most significant factor among the examined antecedents for online shoppers in China. While, return service is more important for shoppers in Taiwan. Finally, customer satisfaction played a stronger positive role for online shoppers in Taiwan as compared to their counterparts in China. Research limitations/implications: This research extended the current literature about post-purchase logistic services in an online shopping environment with a literature-based research model and good empirical data support. However, one limitation of the study is that the data collected represents a cross-sectional sample; future research should examine longitudinal sample to study customers’ purchase intentions over time. Practical implications: This study can help both scholars and practitioners understand the importance of tracking, return, shipping, and customer service in an online shopping environment and across countries. It provides insights on designing e-commerce relevant shipping services to satisfy and attract customers across countries. Originality/value: The study investigated how post-purchase activities contributed to customer satisfaction in online shopping and explored the influence of customer satisfaction on future purchase intention in China and Taiwan. This is one of the first studies available in the literature to provide empirical support and managerial insights about post-purchase activities related to shipping, tracking, and returns for e-commerce with cross-regional comparison.

1 January 2014 in International Journal of Production Economics
Verified
Journal Article
Closed access
JRJames Roh
James Roh
Paul C HongPaul C Hong
Paul C Hong
HMHokey Min
Hokey Min