Asif Ali

Mr. Asif Ali

orcid

Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 January 2017 in International Journal of Information Technology and Management
Verified
Journal Article
Closed access
AAAsif Ali
Asif Ali
GRGowhar Rasool
Gowhar Rasool
APAnjali Pathania
Anjali Pathania
A plethora of literature is available highlighting the critical success factors (CSFs) of information systems (IS). While most of the studies were elusive in determining CSFs, the research of DeLone and McLean (1992) proposed an IS success model which is most comprehensive and widely applied model in various research studies carried out in this context. The model was later updated to incorporate parsimony by DeLone and McLean (2003). The updated model is based on six success factors, i.e., system quality, information, service quality use, user satisfaction and net benefits. This paper attempts to examine the role of each critical success factors as suggested by DeLone and McLean (2003) towards the success of e-commerce platforms and how it can be leveraged for enhancing customer value by laying strong foundation on most vital factor. DeLone and McLean (2003) model was applied to make a comparison between Flipkart and Snapdeal which are two dominant players of e-commerce in India, so as to investigate the antecedents for the success of e-commerce platforms.


14 October 2020 in Foundation University Journal of Business & Economics
Verified
Journal Article
Open access
PDF file
AAAsif Ali
Asif Ali
MKMuhammad Naeem Khan
Muhammad Naeem Khan
SKSadaf Kashif
Sadaf Kashif
This study aims to explore management’s perspective for the use of social media in Pakistani universities through in-depth data analysis. Through the lens of qualitative research method, Grounded Theory (Glaserian Approach) has been applied to explore and interpret the management’s perspective on the use of social media networks in Pakistani universities. Method Triangulation technique was used to collect data in two different parts; through semi-structured face to face as well as telephonic interviews and by e-mail to ensure the rigor, validity and maximum representation of higher education sector. The data obtained through email were ordered and analyzed using the latest version of NVivo. Major findings highlight that majority of Pakistani universities & HEIs are proactive using social media for marketing purposes and admission campaigns to target the potential students from all parts of the country, promotions of the academic achievements, information dissemination on latest conferences & innovations, image building through showing strong commitment to community service, and to bridge industrial-academia liaison. However, approved policies and guidelines by academic authorities and statutory bodies are not available. Findings also highlight the dire need of well-crafted social media marketing strategy, guidelines, rules and regulations for monitoring and evaluation. The study pragmatically helps universities management for developing a framework, set of suggestions, guidelines and social media policies in higher education sector in order to achieve its optimal benefits. Moreover, results display deeper insight for future researchers into the managerial and strategic issues being faced by Pakistani universities for using social media networks

18 June 2026 in Vision: The Journal of Business Perspective
Verified
Journal Article
Closed access
PSPooja Sharma
Pooja Sharma
JBJaya Bhasin
Jaya Bhasin
AAAsif Ali
Asif Ali
The proposition that ‘human beings are egocentric by nature’ has long been a subject of contention. Some scholars posit that humans possess an innate self-centredness, prioritizing their own needs and desires above all else, while others assert that humans harbour the capacity for empathy and compassion towards fellow beings. The divergent perspectives within this discourse, coupled with a heterogeneous body of literature, have necessitated the conceptualization of a nuanced and growth-oriented paradigm known as the ‘quiet ego’. This article presents a comprehensive bibliometric analysis of 210 documents sourced from the Scopus database to elucidate the developmental trajectory of research in the quiet ego domain. The findings reveal a substantial escalation in research output from 2007 to 2022. Using VOSviewer and RStudio’s Biblioshiny tool, this study delineates publication trends and assesses contributions in terms of authorship, journal outlets, institutional affiliations and geographical distribution. Moreover, network analysis techniques are employed to elucidate keyword co-occurrences and collaboration networks among researchers. Thematic evolution and content analysis are employed to identify prevalent topics and themes within the field. Lastly, the article addresses research lacunae and methodological constraints and outlines avenues for future inquiry in the realm of quiet ego research.