Patricia T. Huddleston

Prof. Patricia T. Huddleston

Michigan State University

Research Focus & Metrics

Academic Career Length

37Years (1990-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 April 2003 in Journal of Marketing Education
Verified
Journal Article
Closed access
EPElizabeth Pfaff
Elizabeth Pfaff
Patricia T. HuddlestonPatricia T. Huddleston
Patricia T. Huddleston
The ability to work in teams is a skill that is often taught in universities to be applied in the business world. This study of junior and senior college students shows that project grades, perceived workload, time in class for project work, use of peer evaluations, and absence of a “free-rider” problem were significant predictors of attitudes toward teamwork. On the basis of their results, the authors suggest assigning a reasonable workload, allowing class time to work on projects, and using peer evaluations as strategies for improving student teamwork experiences.

1 October 1995 in International Marketing Review
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Journal Article
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LGLinda K. Good
Linda K. Good
Patricia T. HuddlestonPatricia T. Huddleston
Patricia T. Huddleston
Investigates ethnocentric tendencies of Polish and Russian consumers and whether tendencies vary by country, demographic characteristics and store type (formerly state owned or private). Examines whether ethnocentrism affects product selection decisions. Poles are significantly more ethnocentric than Russians. Ethnocentric Poles are older, more likely to be female, less educated, and have lower incomes than less ethnocentric consumers. For Russians, the more ethnocentric consumers are less educated. Degree of ethnocentrism is not related to purchase intention for Poles but is related for Russians. Consumers who shop at formerly state‐owned stores are significantly more ethnocentric than private store shoppers for both countries.

3 November 2006 in International Entrepreneurship and Management Journal
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Journal Article
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RRRodney C. Runyan
Rodney C. Runyan
Patricia T. HuddlestonPatricia T. Huddleston
Patricia T. Huddleston
JSJane Swinney
Jane Swinney

1 May 2015 in Journal of Retailing and Consumer Services
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Journal Article
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BBBridget K. Behe
Bridget K. Behe
MBMikyeung Bae
Mikyeung Bae
Patricia T. HuddlestonPatricia T. Huddleston
Patricia T. Huddleston
LSLynnell Sage
Lynnell Sage

1 May 2001 in International Journal of Retail & Distribution Management
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Journal Article
Closed access
Patricia T. HuddlestonPatricia T. Huddleston
Patricia T. Huddleston
LGLinda K. Good
Linda K. Good
LSLeslie Stoel
Leslie Stoel

30 January 2009 in International Journal of Retail & Distribution Management
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Journal Article
Closed access
Patricia T. HuddlestonPatricia T. Huddleston
Patricia T. Huddleston
JWJudith Whipple
Judith Whipple
RMRachel Nye Mattick
Rachel Nye Mattick
SoJung LeeSoJung Lee
SoJung Lee
Purpose: The purpose of this paper is to compare and contrast customer perceptions related to satisfaction with conventional grocery stores as compared to specialty grocery stores. The study examines store attributes of product assortment, price, quality, and service in order to determine which attributes have the greatest impact on store satisfaction for each store format.Design/methodology/approach: A mail survey was sent to a sample of specialty and conventional grocery store customers. The ten state sample was drawn from US households located in postal (ZIP) codes in areas where national specialty stores (e.g. whole foods) were located.Findings: Perception of satisfaction were higher among specialty grocery store customers compared to conventional grocery store customers. For both store formats, store price, product assortment, service and quality positively influenced satisfaction. Stepwise regression indicated that each store attribute contributed differently to store satisfaction for conventional and specialty store formats.Research limitations/implications: The results demonstrate that price, product assortment, quality, and employee service influence store satisfaction regardless of store type (conventional stores or specialty stores). However, the degree of influence of these attributes varied by store type. The results imply that while specialty store shopper satisfaction characteristics are clearly delineated, conventional store shopper characteristics are more difficult to pinpoint. Research limitations include a sample that is more highly educated and has higher incomes than the average American household.Originality/value: Despite the growth of new product categories and new industry players, few studies have investigated customer satisfaction within the retail food industry. Comparisons of specialty and conventional food stores are equally scarce.