Joan Orellana-Tirado is a Commercial Engineer and Master in Administration from the Universidad Católica del Norte (Campus Guayacán, Coquimbo). She works as Full-time professor in the Department of Commercial Engineering at the University of Atacama, Chile, developing the areas of marketing, business and administration. She has experience in local entrepreneurship programs that involve the Government and companies (small and medium). Her line of research is business sciences.