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Responding to the appeal for more research on the contingencies that shape the relationship between CSR and corporate performance, this paper incorporates environmental CSR, sets up an experimental survey and employs multiple mediation analysis with the aim to test the mediating role of consumer attributions on the CSR elements–consumer responses relationship; and further to examine the degree to which attributions are controllable, i.e., specific CSR elements activate specific type of attributions. Results support that attributions have a strong predicting power on consumer outcomes. The right time of appearance and the appropriate amount of resources committed to a CSR campaign, through the dual type of attributions they activate (more positive, i.e., values-driven and less negative, i.e., egoistic), impact positively on consumer reactions. In this respect, the study adds to past research showing that attributions are controllable, i.e., specific CSR initiative characteristics of a impact on the dimensionality of attributions and, through that, on specific target-types of consumer responses. This study thus shows that the activation of a dual-level attributions’ system is ambivalent, dependent on the character of the CSR campaign. The fact that specific CSR elements (i.e., CSR Timing) activate dual-level CSR motives that act complementarily indicates that managers should be clear about the capabilities of the elements of their CSR initiatives and how much impact they expect those elements to have on consumer response.
Athanasios Krystallis; Vlad Zaharia; Antonis Zairis. “When” Does It Pay to Be Good? Attributions Mediate the Way CSR Elements Impact on Consumer Responses, and Are Controllable. Sustainability 2021, 13, 5869 .
AMA StyleAthanasios Krystallis, Vlad Zaharia, Antonis Zairis. “When” Does It Pay to Be Good? Attributions Mediate the Way CSR Elements Impact on Consumer Responses, and Are Controllable. Sustainability. 2021; 13 (11):5869.
Chicago/Turabian StyleAthanasios Krystallis; Vlad Zaharia; Antonis Zairis. 2021. "“When” Does It Pay to Be Good? Attributions Mediate the Way CSR Elements Impact on Consumer Responses, and Are Controllable." Sustainability 13, no. 11: 5869.
For farmers of new fish species, market adoption is needed in order to grow a viable business. Farmers may try to sell the new species in their firms’ domestic markets, but they might also look at other markets. However, as markets are becoming more global and competitors more international, considering internationalization may be a necessity rather than a choice. Using diffusion modelling, and based on results of an online supermarket experiment, the innovation and imitation parameters are estimated and diffusion curves for five countries predicted in an attempt to determine the best lead market for introducing fillets of farmed greater amberjack (Seriola dumerili). The production capacity consequences of implementing different internationalization strategies (i.e. “sprinkler” and “waterfall”) were also explored. A waterfall strategy refers to the sequential introduction of a product in different markets, whereas the sprinkler strategy concerns the simultaneous introduction of a product in multiple international markets. Since a sprinkler approach requires many resources and the ability to quickly ramp up production capacity, a waterfall approach appears more suitable for farmers of greater amberjack. Italy and Spain appear to be the best lead markets for greater amberjack farmers to enter first.
Edwin J. Nijssen; Machiel J. Reinders; Athanasios Krystallis; Gemma Tacken. Developing an Internationalization Strategy Using Diffusion Modeling: The Case of Greater Amberjack. Fishes 2019, 4, 12 .
AMA StyleEdwin J. Nijssen, Machiel J. Reinders, Athanasios Krystallis, Gemma Tacken. Developing an Internationalization Strategy Using Diffusion Modeling: The Case of Greater Amberjack. Fishes. 2019; 4 (1):12.
Chicago/Turabian StyleEdwin J. Nijssen; Machiel J. Reinders; Athanasios Krystallis; Gemma Tacken. 2019. "Developing an Internationalization Strategy Using Diffusion Modeling: The Case of Greater Amberjack." Fishes 4, no. 1: 12.