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Prof. Gila Fruchter
Bar Ilan University
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Biography
Gila E. Fruchter has D.Sc in Mathematics from the Technion Israel Institute of Technology and is a Professor in Marketing at Bar-ilan University, Israel. Her main research is in Analytical Modeling in Dynamic and Competitive Marketing Strategies (Pricing, Adverting, Promotion, Product, Place). Has over 60 publication in top journal in marketing and applied mathematics and phisiology and chapter in books. Participated in many international conferences.
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