Elvira G. Rincon-Flores holds a Ph.D. in Education Sciences from the University of Salamanca, Cum Laude thesis. She is an Impact Measurement Research Scientist at the Institute for the Future of Education at Tecnologico de Monterrey, and she is also a professor at the same institution. She belongs to the National System of Researchers of Mexico (Level 2), and the research groups: GRIAL and GIIE, the University of Salamanca, and Tecnológico de Monterrey, respectively. She is the leader of the following research projects: Educational Spaces of the Tec 21 model, Gamification in Higher Education, Student Mentoring, and Adaptive Learning. It also collaborates with the University of Lima in the development of a dynamic platform for Gamification called Gamit! Her lines of research are Educational Innovation Evaluation and Educational Gamification.