The study verified the role that different interface designs and users’ educational backgrounds play in the task performance and subjective evaluation of mobile terminal customization system. Interface type (based on scroll, alternative, and attribute) and user group (college students and industrial workers) were employed as the variables. A total of 72 users were included in the study, and an analysis of 3 × 2 between-participants design indicated that (1) Different interface designs of customization systems had a significant difference in task performance, the alternative based interface had the best results in the task performance, and there was no significant difference between the attribute-based and scroll-based interfaces in task performance; (2) The matching between educational background and interface type will affect the users’ evaluation on system usability. Industrial workers thought that the scroll-based and alternative-based interfaces were more useable, while college students preferred attribute-based interface design; (3) Different interfaces had a significant difference in user task load. The scroll-based interface had the lowest mental demand on the users, while alternative-based had the lowest physical demand on the users, though it consumed more effort; (4) Different educational backgrounds had a significant difference in user task load. Industrial workers showed lower effort in the scroll-based and alternative-based interfaces, while college students had lower effort in the attribution-based interface; (5) A correlation analysis showed that there was a significant negative correlation between the system usability score and the effort in task load. This study results have a positive significance for interface design. With educational background and layout as two important factors in our interface design, we may obtain the most appropriate design principles for enhancing the online customization experiences of different groups of consumers. The more important is that this study is based on the actual needs of the industry. For the first time, we take suitcase as an online customized product, which may not only help local manufacturers to extend their traditional offline distribution channels to online, but also provide a constructive thinking concerning interface design for customization of a single product.

In this research, the positive role of interface visual design in digital safety education was verified taking COVID-19 prevention and control knowledge as the content of public health safety education, where interface emotion (positive, negative, and neutral) and interface layout (waterfall typed and juxtaposition typed) were regarded as independent variables, and readers’ understanding, course evaluation and system usability score were dependent variables. As revealed in the results of a 3 × 2 two-factor experiment in which 252 college students participated: first, different interface emotion can cause significantly different understanding, where negative emotion has the best learning transfer effect; second, due to the difference in interface emotion, participants may give certain courses significantly different evaluation scores, while positive emotional interface contributes to the obviously high scores of three course-evaluation items, “appeal of the lesson”, “enjoyment of the lesson” and “interface quality”; third, significantly different system usability can be caused by different interface layout, where waterfall-type layout enjoys higher appraisal from users; fourth, interface emotion and interface layout have a similar interactive effects in terms of “effort of the lesson” and “interface quality”, where waterfall-type layout is favored in terms of positive emotional interface, and juxtaposition-type layout is more advantageous in terms of negative emotional interface. These results are of vital significance for interface design and safety education. Further, the visual design method for interface emotion and interface layout were analyzed to determine the most suitable design principles so as to improve the effect of digital public health safety education and provide constructive ideas for fighting against COVID-19 at the educational level.

Promoting consumers’ willingness to pay is crucial to creating a sustainable e-commerce environment, and the interaction design of the product configurator plays a key role in this. In the present study, the product configurator, which is indispensable in online customization, is adopted as the research object to analyze the influence of interaction design on the customization experience of consumers. The pricing method (total product pricing, incomplete total product pricing, and individual module pricing) and navigation design pattern (tabs and dropdown menu with arrow buttons) are adopted as independent variables, while system usability, flexible navigation capability, perceived control, perceived enjoyment, complexity and task performance are taken as dependent variables. One hundred and eighty college students participated in this study. The results of the 3 × 2 two-factor experiment reveal that: (1) Different navigation design patterns will lead to significant differences in system usability, flexible navigation capability, and perceived control of the product configurator, and tabs are better than dropdown menu with arrow buttons in these aspects. (2) Different pricing methods will significantly affect the perceived control of users. Under individual module pricing and incomplete total product pricing, perceived control is higher. (3) Different combinations of pricing methods and navigation design patterns will affect users’ evaluation of flexible navigation capability and complexity, and under the individual module pricing and incomplete total product pricing methods, users think that tabs have a higher flexible navigation capability and lower complexity. However, under the total product pricing method, users are convinced that dropdown menu with arrow buttons has a higher flexible navigation capability and lower complexity. The research results are of great significance to both interface interaction design and online customization. Furthermore, the interaction design method of price presentation and navigation design of the product configurator is analyzed to determine the most appropriate interaction design principles, so as to enhance the user experience of online customization and provide constructive ideas from the design perspective for online customization.

This article aims to target the key factors that could positively affect crowdfunding success for green products in order to promote crowdfunding efficiency and green supply chain management. Methods: Data were collected through expert interviews and questionnaires and then processed through analytic hierarchy process (AHP) analysis. Statistical tool: This study used Expert Choice as the software for AHP analysis. Sampling: There were 20 participants (20 effective) in pretesting and 30 (23 effective) in formal testing. Participants were followers of green products in Taiwan. Results: (1) Twenty-four factors were abstracted to form the final construct; (2) the 24 key factors could be divided into 2 hierarchies, with 5 primary factors and 19 secondary factors; (3) among the 5 primary factors, “green diversified context” was the most influential; (4) among the 19 secondary factors, “product material is safe and non-toxic” was the most important. Conclusions: Funders would be likely to finance green products on crowdfunding platforms if these products fit the 24 key factors in orders. Implications: This research contributes to product life cycle theory and crowdfunding theory and practically improves the sustainability of green products.

Main issue: This article aims to measure intercultural teamwork competence and assess its impact on career competitive advantages for design students in order to determine how effective and competitive team members are in culturally diverse settings. Sampling: there were 51 participants (48 effective) in pretesting and 405 (338 effective) in formal testing. Participants were students from three colleges of design in Zhejiang Province of China. Statistical tool: this study used the on-line platform of wenjuanxing (wjx.cn) for data collection and SPSS software for data analysis. Methods: data were collected through on-line questionnaires, and then processed through factor analysis, t-test, and stepwise regression. Results: (1) TWC-CQ scale was formed to measure intercultural teamwork competence; (2) there were no statistically significant differences among participating design students (junior and senior) in intercultural teamwork competencies; (3) key competitive advantage = 0.347 × T-behavioral CQ + 0.232 × T-metacognitive CQ + 0.172 × T-motivational CQ + 0.124 × T-cognitive CQ. Conclusions: intercultural teamwork competence and its positive impact on design students’ competitive advantages could be measured. Implications: theoretical and practical implications were summed up for future studies.