Los nuevos espacios de ‘diálogo’ e interacción directa y bidireccional, promovidos por la incorporación de las herramientas de la Web 2.0, han impulsado y transformado los patrones tradicionales de la difusión científica así como el estudio de los modelos comunicacionales a la hora de vehicular este tipo de relaciones con la necesidad de identificar las características esenciales de sus usuarios. En este sentido, el presente trabajo aborda el objetivo de analizar la divulgación y vinculación académica que la Revista Latina de Comunicación Social (RLCS) ha generado desde su incorporación a principios de 2010 a las redes sociales de Facebook (como factor vital de este análisis) y Twitter. La metodología se asiste de técnicas mixtas que registran estadísticamente los datos obtenidos a través del programa Motigo Webstats así como del análisis generado a partir de la información proporcionada por sus usuarios. Entre los resultados se distingue un avance significativo por parte de RLCS en materia de difusión al compartir, mediante las redes sociales, las actualizaciones que realiza periódicamente, otorgándole un valor agregado a esta publicación electrónica al fortalecer su visibilidad a través del uso de las redes sociales.

Although Latin America has a long history of well-established academic development and public relations professionals, multiple North American and European conceptualizations and trends still prevail in theoretical debates and professional practices. Nevertheless, a series of international studies sponsored by the EUPRERA and a broad network of researchers, universities, and local professional associations has become a fundamental precedent to consolidate the profession in the region and make it visible worldwide. In this respect, the results are presented below that show the strategic themes and main professional trends in public relations, grouped as follows: (a) trends in public relations management: strategic themes, the impact of fake news, information for decision-making, and the professionalization of public relations in the third sector and (b) the professional development and organization of the activity: excellent communication departments, gender, workplace climate and stress, job satisfaction, and work engagement. Such categorization, in addition to portraying the issues addressed in the third edition of the Latin American Communication Monitor (LCM), allows an analysis of the status quo of the non-continent profession, as it demonstrates the perception of the category on itself. Therefore, it allows reflection on melhorias, especially, in terms of professional training and institutionalization of professional training in Latin America. A sample of 1165 active professionals, who work in communication departments of companies, consultancies, non-profit organizations, and government agencies, from 19 Latin American countries was analyzed. The impact of the results and of conducting studies like this one are extremely important for the development of the profession, its compared analysis with the state of affairs in other regions, and an explanatory self-understanding of the path traveled and that to come. Scientifically determining the levels of perception and their representativeness in Latin America amounts to a sign of maturity and evolution of the profession and the study thereof.

Communication studies in Spain have now become consolidated based on their evolution over the last 50 years. The aim of this paper is to provide an in-depth analysis of the current state of Spanish higher education in Communication. To this end, an analysis is carried out of the structure and composition of the undergraduate and postgraduate degrees (master and PhD studies) in Communication at public and private universities in Spain, paying special attention to the centers that host these studies, the people who contribute to their operation, and their offerings and distribution. Using a descriptive methodology and the content analysis technique, an analysis form is applied to the universities composing the system of Communication studies in Spain, based on their offerings and the information available and accessible on their institutional websites. The results reveal the difficulty of accessing such data and the lack of common criteria (or compliance) for presenting such information on official websites. The results reveal a greater offering at the national level but a wide dispersion of the higher education offering in terms of type, location, type of university, and territorial distribution. We also highlight the gender gap in terms of faculty leadership as well as among teaching staff. We emphasize the phenomenon of double or combined degrees, especially at private universities. Resumen Los estudios de Comunicación en España se consolidan como resultado de la evolución experimentada en 50 años. Se pretende mostrar una radiografía que permita conocer el estado actual de la educación superior española en esta materia. Para ello se ha realizado un análisis de la estructura y composición de los grados y posgrados (masters oficiales y doctorado) de Comunicación de las universidades públicas y privadas de España, prestando especial atención a los centros que acogen estos estudios, las personas que con su desempeño contribuyen a su funcionamiento, su oferta y distribución. Mediante un diseño metodológico exploratorio y descriptivo, a través de la técnica del análisis de contenido, se han revelado las variables de estudio a partir de la oferta e información disponible y accesible en las webs institucionales de las universidades que conforman el sistema español en esta materia. Se destaca la dificultad para acceder a los datos y la falta de criterios comunes (o cumplimiento de estos) para presentar la información sobre la oferta formativa oficial. Los resultados arrojan una mayor oferta formativa a nivel nacional, pero evidencian su dispersión en cuanto a tipo, oferta de plaza, tipo de universidad y distribución territorial. Destaca la brecha de género en los responsables de los centros y entre la plantilla de profesorado; y el fenómeno creciente de los grados dobles o combinados, sobre todo en los centros privados.

Medición de los aportes de la gestión estratégica de comunicación interna a los objetivos de la organización

Purpose: Although significant research has been developed in the Global North regarding diversity, equity and inclusion (DEI) in the communication field, the subject has been neglected in the Latin American and Caribbean region. The purpose of this paper is twofold: on the one hand, this article analyzes to what extent DEI policies are implemented in LAC organizations, and on the other, it examines how four contextual variables (trust, democracy, economic development and happiness) impact the development of DEI in the region.Design/methodology/approach: A dataset corresponding to the 2022/2023 edition of the Latin American Communication Monitor is used. For the study of DEI policies and their relationship with communication management in the region, four dimensions of study are defined, as well as two indices related to DEI.Findings: The most relevant category linked to DEI for LAC professionals is generation and age, above other usually more consolidated categories such as gender or sexual orientation. As for contextual variables, only democracy seems to really influence the incorporation of DEI policies in communications, given that generalized trust would not affect their implementation, while happiness and economic development do not show conclusive evidence.Originality/value: This study can contribute to expanding the knowledge on the corporate communication field by conducting contextualized and more inclusive research and, therefore, decolonizing proposals from the Global North.

Comunicación política digital en Instagram. Los casos de Cristina Fernández de Kirchner y Mauricio Macri en Argentina / Digital political communication on Instagram. The cases of Cristina Fernández de Kirchner and Mauricio Macri in Argentina