Ruth Banomyong

Prof. Dr. Ruth Banomyong

Thammasat Business School
orcid

Research Focus & Metrics

Academic Career Length

26Years (2001-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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5 June 2017 in Annals of Operations Research
Verified
Journal Article
Closed access
PDF file
RBRuth Banomyong
Ruth Banomyong
PVPaitoon Varadejsatitwong
Paitoon Varadejsatitwong
RORichard Oloruntoba
Richard Oloruntoba

25 January 2011 in Supply Chain Management: An International Journal
Verified
Journal Article
Closed access
RBRuth Banomyong
Ruth Banomyong
NSNucharee Supatn
Nucharee Supatn
Purpose: This paper aims to present a supply chain performance assessment tool that measures the performance of key supply chain activities of a firm under different performance dimensions.Design/methodology/approach: The tool was developed based on an extensive literature review. The nine key internal supply chain activities, as proposed by Grant et al. in 2006, constituted the backbone of the assessment framework, while performance was measured based on three dimensions: cost, time, and reliability. The tool was pilot‐tested on 44 local SMEs. The results were then compared with existing performance benchmark as well as within the benchmarked group itself and a high performing Thai multinational in order to see whether the developed tool could identify performance gaps in the trial group.Findings: The results obtained from the tool provide a description of a firm's internal supply chain activity. The utilised supply chain performance framework can isolate each individual supply chain activity. The results are therefore precise enough for firms to identify individual areas of strengths and weaknesses. The tool is relatively simple and easy to use and understand.Research limitations/implications: Limitation is related to the availability of the required assessment data. The availability of data is a reflection of systematic data collection and storage procedures of the respondent firms.Originality/value: The tool was developed on clearly defined theoretical foundations. The three dimensions of cost, time and reliability can balance both financial and non‐financial characteristics of supply chain performance. The data required are simple and objective.

1 January 2005 in Maritime Policy & Management
Verified
Journal Article
Closed access
RBRuth Banomyong
Ruth Banomyong
The fundamental objective of the Container Security Initiative (CSI) is to engage both so-called ‘mega-ports’ (ports sending the highest volume of ocean going container traffic into the US) and the national governments where these ports are located in a way that will facilitate the pre-screening of outbound containers destined to the US. The emerging issue of security as a key factor in global supply chains can be perceived as inconsistent with the objective of facilitating international trade (Dulbecco and Laporte, 2003). However, this perception does not stand up to analysis. Security is an evident part of the mainstream supply-chain paradigm while security can also become a driver for trade facilitation. The purpose of this paper is therefore to discuss the impact of the US CSI on maritime supply chains. The first section will mostly be related to the issue of security and supply chains while the second section will investigate CSI and its impact while exploring some of the financing implications of the security initiative.

1 November 2001 in International Journal of Physical Distribution & Logistics Management
Verified
Journal Article
Closed access
RBRuth Banomyong
Ruth Banomyong
ABAnthony K.C. Beresford
Anthony K.C. Beresford
This paper explores the various alternative routes and methods available to garment exporters in Lao PDR, a land-locked country in South East Asia, when exporting to the European Union. Lao exporters are dependent on the transport systems in place in neighbouring countries (i.e. Vietnam, Thailand, Malaysia and Singapore) for transit purposes. A multimodal transport cost-model is used to illustrate and clarify multimodal transport routeing alternatives. A confidence index is also introduced for each route, transport modes and nodal links. Five routeing alternatives are presented in this paper and it is shown that the most frequently utilised route via Bangkok (Thailand) is not necessarily the most competitive in terms of time and cost, while the route via Port Klang (Malaysia) potentially offers a better alternative for Lao garment exporters.

5 April 2011 in European Journal of Marketing
Verified
Journal Article
Closed access
PDF file
RBRuth Banomyong
Ruth Banomyong
NSNucharee Supatn
Nucharee Supatn
Purpose – The purpose of this research is to identify key attributes of freight logistics service quality and to examine how these attributes impact shippers' selection of third-party logistics service providers (3PLs). The knowledge and understanding of these attributes can be of great value to 3PLs when developing marketing strategies to attract and retain clients. Design/methodology/approach – A literature review was carried out to identify the main attributes of freight logistics service quality. In-depth interviews were subsequently undertaken to validate and refine the freight logistics service attributes. A questionnaire was then developed and a survey conducted. Logistics regression analyses were performed to examine the impact of freight logistics service attributes on shippers' decision to select 3PLs. Findings – A total of 24 freight logistics service attributes were identified and categorised based on the SERVQUAL model into six dimensions: reliability, assurance, tangibility, empathy, responsiveness, and cost. Freight logistics service quality was found to impact shippers' selection of 3PLs significantly. In the assessment of the impact of each individual service attribute it was observed that accuracy of documents; EDI and E-commerce services; customer relationship management; customer care; updated freight rates; and consolidation provision significantly influenced how shippers selected 3PLs. Research limitations/implications – The focus of the study is limited to international freight logistics services, while other logistics services, such as inventory management or warehouse management, were not included. The context of the study is related to Thailand and the provision of international freight service in the country. Practical implications – An understanding of key attributes based on key freight logistics service quality can help 3PLs in developing marketing strategies that provide services that are considered to be critically important to their customers. Originality/value – The purpose of the study is to define key freight logistics service quality attributes and their respective impact on shippers' decision-making process when choosing a 3PL.

31 October 2023 in Production Planning & Control
Verified
Journal Article
Open access
AAAli Anjomshoae
Ali Anjomshoae
RBRuth Banomyong
Ruth Banomyong
AAAmir Hossein Azadnia
Amir Hossein Azadnia
NKNathan Kunz
Nathan Kunz
CBConstantin Blome
Constantin Blome