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Prof. Kåre Skallerud
UiT - The Arctic University of Norway

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0 Food Marketing
0 Marketing
0 Export Marketing
0 Trade show marketing
0 business to business marketing

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Journal article
Published: 18 January 2021 in Sustainability
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The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of sustainable produced fish in Sweden. We seek to understand the moderating role of food product involvement and environmental awareness as extensions of traditional constructs such as attitudes, social norms, and perceived behavioral control. The data were derived from a representative sample of 2154 Swedish consumers. Structural equation modeling was applied to test the relationships between constructs and evaluate the reliability and the validity of the constructs. Attitudes had a significantly positive effect on intention to consume fish in general and sustainably produced fish in particular. Social norms had significantly positive effect on intention to consume fish in general, but no effect on intention to consume sustainably produced fish. Behavioral control had no effect on behavioral intention. Interestingly, involvement negatively moderated the effect of attitudes on both intention to consume more fish and to consume more sustainably produced fish. Environmental awareness also negatively moderated the effect of attitudes on intention to consume more sustainably produced fish. It seems that attempts to create food product involvement and environmental awareness among consumers may have the opposite effect—a boomerang effect—than what conventional wisdom and much of the research on fish consumption indicates. Theoretical and practical implications of the findings are discussed.

ACS Style

Kåre Skallerud; John Armbrecht; Tuu Huy. Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness. Sustainability 2021, 13, 946 .

AMA Style

Kåre Skallerud, John Armbrecht, Tuu Huy. Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness. Sustainability. 2021; 13 (2):946.

Chicago/Turabian Style

Kåre Skallerud; John Armbrecht; Tuu Huy. 2021. "Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness." Sustainability 13, no. 2: 946.

Journal article
Published: 17 October 2020 in Appetite
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This study extends the understanding of the relationship between consumer motivation, involvement and evaluation of traditional food products (TFP). One important research issue was to explore whether consumers' perceived uniqueness could be one important quality or value that theoretically and empirically could differentiate TFP from ordinary, usual and “everyday” traditional food. A central location test of two different vintages (maturation times) of salt-cured clipfish in combination with a survey to assess individual motivational constructs was used to test the conceptual model. Our expectations were confirmed. Perceived uniqueness influences future intention to consume and is motivated by involvement in TFP. The theoretical arguments of the relevance of the perceived uniqueness of traditional food was also supported by the positive relationship between general involvement in luxury (prestige) and involvement in TFP. In addition, this study found a significant positive relationship between product-specific nostalgia and involvement in TFP. To our knowledge, no previous study we are aware has discussed, designed or tested these theoretical relationships. Our findings have promising implications for the seafood industry in order to achieve unique product value and increase consumers’ willingness to pay, by promoting uniqueness, prestige and nostalgic product features of vintage salt-cured clipfish.

ACS Style

Svein Ottar Olsen; Kåre Skallerud; Morten Heide. Consumers’ evaluation and intention to buy traditional seafood: The role of vintage, uniqueness, nostalgia and involvement in luxury. Appetite 2020, 157, 104994 .

AMA Style

Svein Ottar Olsen, Kåre Skallerud, Morten Heide. Consumers’ evaluation and intention to buy traditional seafood: The role of vintage, uniqueness, nostalgia and involvement in luxury. Appetite. 2020; 157 ():104994.

Chicago/Turabian Style

Svein Ottar Olsen; Kåre Skallerud; Morten Heide. 2020. "Consumers’ evaluation and intention to buy traditional seafood: The role of vintage, uniqueness, nostalgia and involvement in luxury." Appetite 157, no. : 104994.

Journal article
Published: 30 January 2020 in Aquaculture
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We surveyed local residents' perceptions of the economic and environmental consequences of mariculture development. A cluster analysis on the perceived consequences revealed three segments. The clusters differed in value orientation, conflicts of interest, resistance intentions and demographics. The results indicate that information about environmental consequences is useful for certain residents.

ACS Style

Kåre Skallerud; John Armbrecht. A segmentation of residents' attitudes towards mariculture development in Sweden. Aquaculture 2020, 521, 735040 .

AMA Style

Kåre Skallerud, John Armbrecht. A segmentation of residents' attitudes towards mariculture development in Sweden. Aquaculture. 2020; 521 ():735040.

Chicago/Turabian Style

Kåre Skallerud; John Armbrecht. 2020. "A segmentation of residents' attitudes towards mariculture development in Sweden." Aquaculture 521, no. : 735040.

Journal article
Published: 22 March 2019 in Ocean & Coastal Management
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Environmental concerns and economic opportunities affect mariculture attitudes. Tourism attitudes have no effect on mariculture attitudes among locals. Mariculture attitudes have an effect on intentional reactions among locals.

ACS Style

John Armbrecht; Kåre Skallerud. Attitudes and intentional reactions towards mariculture development –local residents' perspective. Ocean & Coastal Management 2019, 174, 56 -62.

AMA Style

John Armbrecht, Kåre Skallerud. Attitudes and intentional reactions towards mariculture development –local residents' perspective. Ocean & Coastal Management. 2019; 174 ():56-62.

Chicago/Turabian Style

John Armbrecht; Kåre Skallerud. 2019. "Attitudes and intentional reactions towards mariculture development –local residents' perspective." Ocean & Coastal Management 174, no. : 56-62.

Journal article
Published: 02 March 2019 in Journal of Rural Studies
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Consumption of local food is a fast-growing trend supported by local food advocates and governments. This trend has also captured the interest of researchers. The present study draws from the foundational principles of the theoretical perspective of helping behaviour with a view to enhancing the understanding of why people buy local food. This article tests a conceptual framework with proposed relationships between helping behaviour constructs and local food-buying behaviour within a Norwegian context. Local food consumers in Troms County are surveyed, and the results indicate that empathic concern and social concern influence their attitude towards, and preference for, local food. Local patriotism influences the preference for local food even if such consumers evaluate it as being of lower quality and less desirable than other food products. This study is among the first to examine local food-buying behaviour through the lens of prosocial helping behaviour theory. The recommendations for local food producers and local food advocates regarding appealing to consumers’ prosocial helping behaviour propose communication strategies emphasizing the difficulties that local food producers face, portraying local food producers as people deserving of help against national competition and imports, and depicting them as being as loyal to the local community as the local food consumers are.

ACS Style

Kåre Skallerud; Anders H. Wien. Preference for local food as a matter of helping behaviour: Insights from Norway. Journal of Rural Studies 2019, 67, 79 -88.

AMA Style

Kåre Skallerud, Anders H. Wien. Preference for local food as a matter of helping behaviour: Insights from Norway. Journal of Rural Studies. 2019; 67 ():79-88.

Chicago/Turabian Style

Kåre Skallerud; Anders H. Wien. 2019. "Preference for local food as a matter of helping behaviour: Insights from Norway." Journal of Rural Studies 67, no. : 79-88.

Articles
Published: 03 July 2012 in Journal of Food Products Marketing
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This article examines antecedents of store choice behavior in a cross-cultural context (i.e., 1.296 consumers in Sweden, Italy, and China). Chinese culture has a significant downward impact on choosing super-/hypermarkets and an upward impact on choosing fish shops when buying salmon. Italian consumers have a positive impact on the fish shop option, but a negative impact on the street market option. If consumers prefer salmon and think it is luxurious and sophisticated and not a “value for money”-item, the probability of choosing super-/hypermarkets increase. Opposite scores, increase the probability of choosing fish shops. Research and managerial implications are drawn.

ACS Style

Kåre Skallerud; Øystein Myrland; Svein Ottar Olsen. Buying Norwegian Salmon: A Cross-Cultural Study of Store Choice Behavior. Journal of Food Products Marketing 2012, 18, 257 -267.

AMA Style

Kåre Skallerud, Øystein Myrland, Svein Ottar Olsen. Buying Norwegian Salmon: A Cross-Cultural Study of Store Choice Behavior. Journal of Food Products Marketing. 2012; 18 (4):257-267.

Chicago/Turabian Style

Kåre Skallerud; Øystein Myrland; Svein Ottar Olsen. 2012. "Buying Norwegian Salmon: A Cross-Cultural Study of Store Choice Behavior." Journal of Food Products Marketing 18, no. 4: 257-267.

Journal article
Published: 01 November 2011 in Journal of Consumer Marketing
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Purpose – This study aims to examine grocery shoppers' beliefs about store attributes as antecedents to shopping value by exploring whether dimensions of store attribute beliefs have differential effects (i.e. strength and direction) on hedonic versus utilitarian shopping value. Design/methodology/approach – Shoppers at three grocery outlets in a Norwegian city were approached. After they had agreed to participate in the survey, they received a package containing an information letter, the questionnaire, and the pre-paid return envelope. A total of 572 (60 per cent response rate) questionnaires were returned within two weeks of delivery. Findings – Findings from a survey of grocery shoppers suggest that one unique store attribute (e.g. personal interaction) can relate negatively to utilitarian shopping value and positively relate to hedonic shopping value, while others (e.g. physical aspects) may have the opposite valence, or direction to the different dimensions of shopping value. Research limitations/implications – Future studies should also include not only shopping value antecedents, but also consequences such as repatronage intentions and anticipation, satisfaction, loyalty and positive word of mouth. Practical implications – Developing adaptive selling techniques and combinations of store layouts may be useful strategies to overcome the differential effects of store attributes on shopping values. Originality/value – This study shows the differential effects that store attributes can have on shopping value. This research extends previous research, which has focused largely on the main effects of store attributes (i.e. one-dimensional measures of store attributes), by finding support for significant interactions between the two types of shopping value and dimensions of store attributes.

ACS Style

Svein Ottar Olsen; Kåre Skallerud. Retail attributes' differential effects on utilitarian versus hedonic shopping value. Journal of Consumer Marketing 2011, 28, 532 -539.

AMA Style

Svein Ottar Olsen, Kåre Skallerud. Retail attributes' differential effects on utilitarian versus hedonic shopping value. Journal of Consumer Marketing. 2011; 28 (7):532-539.

Chicago/Turabian Style

Svein Ottar Olsen; Kåre Skallerud. 2011. "Retail attributes' differential effects on utilitarian versus hedonic shopping value." Journal of Consumer Marketing 28, no. 7: 532-539.

Original articles
Published: 01 October 2011 in Journal of International Food & Agribusiness Marketing
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The article examines the effectiveness of export marketing arrangements in 4 of New Zealand's agricultural industries within an institutional perspective. The coordination tasks and economic return from the export were investigated in each industry. Safeguarding problems within a deregulated marketing arrangement might explain reluctance to engage in joint marketing efforts. The gain from setting up new arrangements that foster profitability must be perceived as larger than the setup costs and perceived future costs of mounting down existing arrangements. A framework for design of export marketing arrangements in agriculture industries is proposed. Suggestions for future research are outlined.

ACS Style

Kåre Skallerud; Svein Ottar Olsen. Export Marketing Arrangements in Four New Zealand Agriculture Industries: An Institutional Perspective. Journal of International Food & Agribusiness Marketing 2011, 23, 310 -329.

AMA Style

Kåre Skallerud, Svein Ottar Olsen. Export Marketing Arrangements in Four New Zealand Agriculture Industries: An Institutional Perspective. Journal of International Food & Agribusiness Marketing. 2011; 23 (4):310-329.

Chicago/Turabian Style

Kåre Skallerud; Svein Ottar Olsen. 2011. "Export Marketing Arrangements in Four New Zealand Agriculture Industries: An Institutional Perspective." Journal of International Food & Agribusiness Marketing 23, no. 4: 310-329.

Journal article
Published: 31 May 2009 in Journal of Retailing and Consumer Services
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ACS Style

Kåre Skallerud; Tor Korneliussen; Svein Ottar Olsen. An examination of consumers’ cross-shopping behaviour. Journal of Retailing and Consumer Services 2009, 16, 181 -189.

AMA Style

Kåre Skallerud, Tor Korneliussen, Svein Ottar Olsen. An examination of consumers’ cross-shopping behaviour. Journal of Retailing and Consumer Services. 2009; 16 (3):181-189.

Chicago/Turabian Style

Kåre Skallerud; Tor Korneliussen; Svein Ottar Olsen. 2009. "An examination of consumers’ cross-shopping behaviour." Journal of Retailing and Consumer Services 16, no. 3: 181-189.