Purpose: This paper evaluates how the intention to develop webrooming or showrooming behaviour is affected by both the perceived usefulness and the perceived ease-of-use, as well as by the consumer's personal predisposition to exploratory information seeking and acquisition.Design/methodology/approach: The fashion retailing environment is more omni-channel than ever before. The two predominant omni-channel behaviours are webrooming and showrooming. Taking as its basis the technology acceptance model (TAM) and the concept of exploratory consumer behaviour.Findings: The results obtained from a sample of 847 apparel shoppers (462 webroomers and 385 showroomers) show that the higher perception of the usefulness and ease-of-use of omni-channel buying processes, the higher the intention to develop both webrooming and showrooming behaviours. Additionally, the perceived ease-of-use exerts an additional indirect effect on the intention of developing these omni-channel behaviours through perceived usefulness. Finally, exploratory information seeking and acquisition have a relevant influence on webrooming intentions, but not on showrooming.Originality/value: The authors’ research contributes to the literature on consumer behaviour in the fashion sector by testing a model to explain the intentions of individuals to adopt webrooming and showrooming, incorporating different psychographic variables linked to the use of ICT and the development of an exploratory consumer behaviour.

Purpose: Customer journey is more omnichannel than ever. Currently, one of the most influential omnichannel behaviors is research shopping in its two predominant forms: webrooming and showrooming. The purpose of this study is to determine the possible moderating effect of each of these behaviors from a cognitive-affective perspective. Design/methodology/approach: The proposed theoretical framework was applied to a sample of 636 mobile phone users. Findings: The results indicated that research shopping moderated the intensity of the relationship between emotions and perceived value and between emotions and satisfaction. The analysis of the moderating effect of each concrete type of research shopping behavior indicated that negative emotions had a more intense negative effect on perceived value and satisfaction in the case of webrooming than in the case of showrooming. Originality/value: This study focused on determining the possible moderating effect of research shopping vs one-stop shopping and webrooming vs showrooming on the intensity of the relationship between emotions, perceived value and satisfaction, considering determining factors of customer engagement to retailers (Han and Jeong, 2013). To achieve this objective, the authors performed a quantitative research in the Spanish market, choosing mobile phones as a reference product. The results will contribute to the current state of omnichannel retailing research by the analysis – through a cognitive-affective approach – of the consequences that research shopping and each of its two basic types (webrooming and showrooming) have on retailers.

Purpose: In this context, the aim of the present research is to examine what factors determine that consumers restrain from shopping used products through the Internet. So, this research aims to analyze what makes consumers prevent from shopping second-hand products online.Design/methodology/approach: For this purpose, the authors propose and empirically test a conceptual model of the barriers towards online second-hand shopping behavior. Drawing on a sample of 405 consumers data were analyzed through structural equation modeling (SEM).Findings: The findings reveal that contamination effects and the lack of trust towards the online store, followed by the low perceived product reliability and the poor product perceived quality prevent consumers from shopping used products online. Conversely, consumer embarrassment for shopping second-hand products and the purchase uncertainty do not influence consumers' second-hand shopping behavior.Originality/value: This study contributes to the marketing literature on second-hand shopping, being an attempt to explore the factors that prevent consumers from purchasing used products through the Internet.

Objective: This study examines how sustainable urban mobility (SUM), specifically bicycle rental services, influences the cognitive, affective, and conative dimensions of tourist destination image in Seville and Lisbon. Methodology: Based on 10,082 user reviews collected from TripAdvisor and Google Reviews, the study applies sentiment analysis and semantic network techniques to identify the cognitive, affective, and conative dimensions that shape destination image. Results: The findings show that sustainable mobility services provide not only functional value but also strengthen visitors’ emotional connection with the destination and encourage recommendation and loyalty behaviours. Positive sentiment exceeded 90.0% in the affective and conative dimensions in both cities. Conative positivity reached 91.9% in Lisbon and 94.5% in Seville, indicating a stronger behavioural projection in the latter. These results underscore the role of sustainable mobility as a micro-level experiential driver that contributes to destination image formation through loyalty, recommendation, and positive electronic word-of-mouth (e-WOM). The findings also show that tourists act as active value co-creators in digital environments. Limitations: The study focuses on a single service (bicycle rental) and two specific destinations, which may limit the generalisability of the findings. In addition, future research could complement the analysis of digital reviews with mixed-methods approaches. Practical implications: The findings have relevant implications for tourism management, particularly regarding sustainability and destination reputation. Specifically, active mobility services should be understood as strategic tools for enhancing the visitor experience, strengthening loyalty, and improving the destination image.