Modern Russia faces difficulties in ensuring food quality and safety. The updated federal food security doctrine focuses on export opportunities and monitoring the ratio between domestic production and consumption. This agenda is determined by possible external threats: sanctions and trade wars, various conflicts, and economic and agricultural crises. The aim is to reveal the features of consumer behavior when interacting with food operators and to show the influence of socio-economic characteristics on individual practices. Empirical data are obtained from the authors’ mass survey and in-depth interviews. Results might signify that society came to a consensus on trust in quality and safety of food. Observed differences in outlet and product choices can be explained by income, settlement type, and age. Local producers are struggling to enter retail chains, as there are contradictions between consumer expectations and internal policies of sales operators. Experts argue that people poorly assess the real risks of economizing and favoring low-quality food.

The purpose of this article is to analyse food security of the Russian Arctic regions' inhabitants. International context consideration allows to show some contradictions in food security concept understanding, that FAO and Russian political elite have. Social disproportions in economic affordability and physical availability of food, consumer preferences and behaviour are revealed. The article addresses original empirical data, statistical regression and factor analysis to examine consumers' behavioural features, associated with economic inaccessibility of vital food products. It is noted that families with three or more children constantly economize, not buying the necessary amount of meat and meat products, fish and seafood, fruits and berries. Research results indicate that the governmental food security policy should be adapted to the realities of Arctic region inhabitants. We pay special attention to the need to shift the food security concept from external threats and hunger to threats that local population face every day. This problem is particularly relevant for the Russian Arctic zone residents.

The contemporary academic literature starts to recognize the importance of an individual in an organization, region, and national economy performance. Scholars try to explore the essence of interconnection between various forms of capital, institutional environment, and values. Hence, this article’s relevance is determined by the need to study the mechanisms of human capital and socio-economic achievements interrelation. Human capital originates from knowledge, skills, abilities, and others characteristics of a person. It is not limited by a single individual, since, on the unit level, it becomes a resource through association and complementarity. The obtained combinations of human capital are complex, and almost all of them are specific to a particular organization. Therefore, the authors argue that competitive advantage is achieved mainly through a unique combination of human capital resources. This article presents the key conceptual provisions of the polyparadigm research program of human capital phenomenon. The novelty of the article is determined, firstly, by a detailed description of human capital components, and secondly, by a proposal to implement the idea of interdisciplinary research. The authors have developed and tested a methodology that will allow for a comprehensive modular measurement of human capital, as well as for modeling and evaluating its impact on economic performance of micro-, meso-, and macro-entities in the context of economy digitalization. The analysis base includes philosophical approaches, system analysis, social theories, sociology (including mathematical sociology), psychology, and economics. Systematization and typologization of scientific sources makes it possible to form a wide range of models of multilevel human capital and its resources. Moreover, the authors propose to initiate an interdisciplinary discussion, aimed at increasing the openness and productivity of research in this field.

Purpose: to reveal problems and opportunities created by the application of artificial intelligence (AI) in higher education, based on perception of teachers and students. Methods: the research is based on the comparative analysis of scientific articles and the authors’ survey of 380 teachers and students of the University of Tyumen. The following indices are calculated and applied: the readiness of the educational system for the spread of AI; the negative consequences of AI for students; the desirability of applying educational technologies using AI. The F and chi-square criteria are used to test hypotheses and compare groups. Results: dissonance is revealed in the assessments, forecasts and expectations of teachers and students regarding the incorporation of AI technologies in higher education. The actors of education consider that the educational system is insufficiently prepared for the prevalence of AI. Teachers give even more critical judgments than students. Students are more likely to notice a potential deterioration in interaction with teachers, while the teachers expect clearer regulations and principles of its use. Negative assessments of the impact of AI on students' critical thinking, motivation, and communication skills prevail. The decrease in the effectiveness of traditional approaches to the organization of the learning environment is shown. A discrepancy is found between official declarations on the incorporation of AI and actual practices of its use. Conclusions and Relevance: the integration of AI into higher education is challenged by the systemic unpreparedness of universities, which creates risks of chaotic implementation and a decrease in the quality of education. It is necessary to develop clear, disciplineoriented principles for the use of AI, which will preserve the developing function of education. Managerial influence should combine normative regulation, engagement of the most interested actors, and the promotion of a culture of sensible AI use.

The article examines modern theoretical and empirical problems of territorial identity in rural and urban social space. The relevance of these problems is determined by the fact that application of the theory of social identity can be used as a “heuristic lens” for the study, operationalization and verification of identity formation processes in their interconnection with social changes in socio-cultural and geographical contexts. The article uses identity process theory and social representations research as theoretical basis adopting concepts of “status symbols” and “status value”, various components of which can be operationalized in questions about identity contents, its structure and internal processes, as well as motivational principles that individuals are guided by. The empirical basis is the study of territorial identity in 2006-2021, conducted by a research team of sociologists of University of Tyumen. Evidence of the importance of identity processes in the verbalization of social representations about territory image is obtained from the respondents’ evaluations of the symbols of their settlement, region, country and world as a whole. The analysis of the obtained data on the territorial identity of the Tyumen region, Russia in 2006-2021 shows residents’ attitude to the region. It is revealed that there is a positive dynamics of emotional connection to one’s place of residence, defined as a positive territorial identity («I am glad that I live here»), which appears in an increase in the corresponding share among respondents (from 31% in 2006 to 43% in 2021). The development of regional identity is associated with respondents’ higher professional status, higher social well-being, and relatively higher income. Meanwhile downward trend of territorial identity of the residents of rural areas and smaller cities is detected in their general unwillingness to connect the future of their children with the settlement of their birth and current residence.

The fundamental transition from the concept of maintaining employment to personnel mobility and employability, as well as the transformation of the working environment make the case for addressing the development of students’ employability skills. Job seekers are intended to be effective communicators and drive own productivity. It is important to understand how students perceive the employability skills, which are formed during the university period. The article aims to reveal strategies for employability skills development, implemented by master’s and doctoral students. These students have a long learning experience and acquire a higher level of qualifications. They are better prepared for employment, but still can face obstacles.The empirical base of the study consists of 50 interviews with students of Tyumen universities (32 master’s degree students and 18 doctoral students). The data were obtained through semi-structured interviews. The authors focused on 4 employability skills: communication, teamwork, self-management, and self-control. Three strategies of employability skills development are revealed. Active strategy: students identify employability skills as a resource, give average and higher self-assessments of their development, provide detailed examples of their use, analyze mistakes, and see opportunities for future development. Intermediate strategy: students also recognize the importance of employability skills, but there is an imbalance in the development of individual and interpersonal skills. In general, they give average self-assessments of skill development and provide insufficiently detailed descriptions of their use in practice. Their plans for developing employability skills are not precise. Passive strategy: students do not identify employability skills as a resource, and are not proactive in their improvement, limiting themselves to an abstract description of intention. The conclusion is substantiated that only a small part of students of regional universities identify individual and interpersonal skills as a resource and build long-term plans for their improvement.