Vikas Garg

Vikas Garg


Research Focus & Metrics

Academic Career Length

10Years (2017-Present)

(Calculated once Scilit publication data is synced: current year − year of first publication + 1)

Representative Publications

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1 October 2018
Verified
Conference Paper
Closed access
VGVikas Garg
Vikas Garg
SSShalini Srivastav
Shalini Srivastav
AGAnubhuti Gupta
Anubhuti Gupta
Information technology(IT) has been intensely effecting human resource management (HR) practices and processes As in present scenario, everybody is moving towards building smart and environmental friendly organizations, Green HRM is playing a fundamental role towards the integration of corporate environmental management into human resource management. Artificial intelligence is an emerging area in the field of HR Technology which can replace or enhance the effectiveness of green human resource management processes. Artificial Intelligence can be used by organizations for candidate screening, employee engagement, employee re - engagement and career development without much use of resources and thus decreasing overall environmental impact. It can be applied to HR policies, procedures and HR perspective and can enhance the effectiveness of green human resource management. The study will analyze the emergence of Artificial Intelligence in green HRM process and the potential benefits of artificial intelligence through secondary data. The paper generates insights on the utilization of technology for conversion of effective HR into sustainable HR.

1 January 2020
Verified
Book Chapter
Closed access
GSGurinder Singh
Gurinder Singh
VGVikas Garg
Vikas Garg
PTPooja Tiwari
Pooja Tiwari
RGRicha Goel
Richa Goel
The main focus of this research paper is to understand the use of IoT in healthcare to achieve sustainable development. This paper has used the descriptive method to collect the data for study. The research methodology is FAHP, which is a cross-sectional research survey in nature. After data collection, the agreed paired comparison matrices, which are then further allocated to the weighted criteria and then accordingly a priority for the IoT usage is judged. According to the findings of the research, it has been identified that “profit maximization” and “quality of life” were on the top for priority for IoT in the healthcare sector for sustainable development, although, three major areas were identified. Additionally, if we consider according to usage then it is mostly used by the health care sector as UV radiation, dental care, and fall detection.

30 September 2025 in Discover Sustainability
Verified
Journal Article
Open access
PDF file
VGVikas Garg
Vikas Garg
SBSailaja Bohara
Sailaja Bohara
ASArpita Srivastav
Arpita Srivastav
Artificial intelligence [AI] is transforming sustainability marketing by influencing consumer behaviour. This is because of the in terms of engagement with environmentally friendly brands due to increasing raising environmental consciousness and technological development. This paper will examine, through sustainable marketing practices, the impact that AI-enabled sustainability is having in changing the perceptions of consumers and creating a better relationship with sustainable companies. This paper examines sustainable marketing practices and the impact of AI-enabled sustainability on changing consumer perceptions, thereby creating a loyal relationship with brands that focus on sustainability. By employing a Systematic Literature Review [SLR] of 28 articles from the Scopus database, The study using a Systematic Literature Review [SLR] of 29 articles searched in scopus database, the article identifies The study employed the Antecedents-Decisions-Outcomes [ADO] framework, and to identify reveals the key themes, trends, and gaps in AI applications to sustainable marketing and consumer behaviour. The AI sphere is progressing towards the green marketing environment and consumer behaviour. The results demonstrate that consumer trust and loyalty to green brands are built through advanced AI technologies, including machine learning, natural language processing, and personalization. Environmental awareness is a factor that guides consumers to purchase sustainable products and healthy lifestyles, especially among younger generation customers, and the concept of. Green branding and sustainable packaging strengthen the brand’s credibility. The ADO framework emphasises how antecedents (eg, Technological and consumer factors) guide strategic decisions resulting in increased sales of green products, consumer retention of long-term consumers, and improved brand image. The thematic mapping done in this paper reveals motor themes key themes like green marketing, and AI, as well as emerging areas like consumer behaviour and social media, for future research. To make strategic decisions, such as increasing sales of green products, consumer retention of long-term consumers, and better brand image can be achieved. Motor themes [e.g., green marketing, AI] and new areas [e.g., consumption behavior, social media] that should be investigated in the future are revealed with the help of thematic mapping. This paper highlights the AI transformative role and innovative power of AI in aligning marketing strategies with sustainability. It guides researchers and practitioners who want to navigate this evolving landscape.

1 January 2019
Verified
Conference Paper
Closed access
PTPooja Tiwari
Pooja Tiwari
VGVikas Garg
Vikas Garg
ASAbhishek Singhal
Abhishek Singhal
In today's fast-moving lifestyle people need to adopt more convenient and secure gadgets to make their life more comfortable. To achieve this goal, there is an innovative product called Digital Wallet. The digital wallet refers to an electronic device or service provided to persons enabling them to conduct electronic transactions. The best example of digital wallet is the online shopping. It is also known as e-wallet. Nowadays people prefer online shopping as it is providing them the benefits like it is less time consuming for examples paytm, payUmoney, etc. It is a system that securely stores the payment information or passwords of the consumers. This research has proposed an innovative model of digital wallet through biometric lock and its adoption in NCR consumers by collecting data using questionnaire among 200 NCR respondents. This research will investigate the usefulness of this product in current scenario as well the willingness of peoples to adopt this innovation using questionnaire survey method. Results are summarized using SPSS software and conclusions are drawn which shows most of the respondents are willing to adopt this product if its repair cost and others are reduced. Later recommendations to improve adoption of this product are given.

27 August 2021 in Journal of Sustainable Finance & Investment
Verified
Journal Article
Closed access
AKALKA KUMARI
ALKA KUMARI
VGVikas Garg
Vikas Garg
Agricultural credit works as a most important factor in a developing country like India, where 70% of the population resides in the rural area that is still dependant on agriculture. Sustainable development of agriculture depends upon the available natural resources, and in India, the natural resources and climate are favourable for production. This study examines the short-term and long-term effect of bank's credit on the agricultural sector growth. Using the secondary data from 1990 to 2019 the ARDL Bound test has been conducted to check the relationship between the variables. In the study we found that in the long run credit, interest rate and inflation rate have positive impact on the agricultural development, whereas in the short run credit and inflation rate have a significant impact, but the interest rate has no significant impact on the agricultural development.

5 December 2024
Verified
Book Chapter
Closed access
PKPooja Kaushik
Pooja Kaushik
VGVikas Garg
Vikas Garg
APAnu Priya
Anu Priya
SKShashi Kant
Shashi Kant
Advanced technologies like Deepfakes are dispatched more frequently in the financial fraud and manipulation to manipulate the stakeholders and markets. Deepfake is synthetic media created using artificial intelligence techniques; the deep fake can impersonate the person's voice, picture, and videos. As a result posing severe risks to the privacy of financial transactions and corporate communications. This chapter focuses on the emerging area of financial fraud with focus on the use of deepfake for stock manipulation and impersonation and spreading fake information. Last, the author offers a complex approach, which deals with both the regulation and the technology, and instruction levels to prevent the financial industry from this sophisticated fraud. It is our belief that carrying out this analysis will help expand the dialogue on financial fraud prevention during the age of artificial intelligence.