Improvements to customer experience give companies a competitive advantage, as understanding customers’ behaviors allows e-commerce companies to enhance their marketing strategies by means of recommendation techniques and the customization of products and services. This is not a simple task, and it becomes more difficult when working with anonymous sessions since no historical information of the user can be applied. In this paper, analysis and clustering of the clickstreams of past anonymous sessions are used to synthesize a prediction model based on a neural network. The model allows for prediction of a user’s profile after a few clicks of an online anonymous session. This information can be used by the e-commerce’s decision system to generate online recommendations and better adapt the offered services to the customer’s profile.

Background: Social media is now a common context wherein people express their feelings in real time. These platforms are increasingly showing their potential to detect the mental health status of the population. Suicide prevention is a global health priority and efforts toward early detection are starting to develop, although there is a need for more robust research. Objective: We aimed to explore the emotional content of Twitter posts in Spanish and their relationships with severity of the risk of suicide at the time of writing the tweet. Methods: Tweets containing a specific lexicon relating to suicide were filtered through Twitter's public application programming interface. Expert psychologists were trained to independently evaluate these tweets. Each tweet was evaluated by 3 experts. Tweets were filtered by experts according to their relevance to the risk of suicide. In the tweets, the experts evaluated: (1) the severity of the general risk of suicide and the risk of suicide at the time of writing the tweet (2) the emotional valence and intensity of 5 basic emotions; (3) relevant personality traits; and (4) other relevant risk variables such as helplessness, desire to escape, perceived social support, and intensity of suicidal ideation. Correlation and multivariate analyses were performed. Results: Of 2509 tweets, 8.61% (n=216) were considered to indicate suicidality by most experts. Severity of the risk of suicide at the time was correlated with sadness (ρ=0.266; P<.001), joy (ρ=–0.234; P=.001), general risk (ρ=0.908; P<.001), and intensity of suicidal ideation (ρ=0.766; P<.001). The severity of risk at the time of the tweet was significantly higher in people who expressed feelings of defeat and rejection (P=.003), a desire to escape (P<.001), a lack of social support (P=.03), helplessness (P=.001), and daily recurrent thoughts (P=.007). In the multivariate analysis, the intensity of suicide ideation was a predictor for the severity of suicidal risk at the time (β=0.311; P=.001), as well as being a predictor for fear (β=–0.009; P=.01) and emotional valence (β=0.007; P=.009). The model explained 75% of the variance. Conclusions: These findings suggest that it is possible to identify emotional content and other risk factors in suicidal tweets with a Spanish sample. Emotional analysis and, in particular, the detection of emotional variations may be key for real-time suicide prevention through social media.

Semantic business processes require new analysis techniques able to deal with behavioral properties that also consider semantic aspects. In this paper, a model checking method is introduced including semantic aspects in both the model description and the formula to be verified. In addition, Unary resource description framework (RDF) annotated Petri net systems, a formalism that allows the semantic description of business processes using RDF annotations, is formally defined and used to represent the input model of the model checker. Finally, the prototype implementations of both the Unary RDF annotated Petri net formalism and a model checker framework based on the use of RDF and SPARQL tools are also presented.