The objective of this paper is to identify the determinants of decarbonization processes in Poland by urban and rural areas. It also presents directions for knowledge diffusion on decarbonization to develop a sustainable energy strategy for Poland, particularly for local governments and cities. Despite extensive research on the determinants of decarbonization and sustainable energy development, there is a lack of specific solutions in this area. The authors of this paper investigated which determinants, according to the respondents, would lead to better decarbonization solutions in cities and villages in terms of sustainability. The studied sample was purposefully selected and an online questionnaire was used with the use of the “snowball” method. The authors conducted surveys that allowed the concerned parties themselves (respondents) to indicate which factors they believe best influence decarbonization. Such measures are helpful in terms of the understanding public acceptance of decarbonization in terms of the energy transition. This is of particular importance in terms of green governance globally and in Europe. The results of the authors’ research indicate that despite the reduction in the share of coal in residential and domestic heating, coal remains the main source of electricity generation and that the potential for low-carbon policy to have an impact on solving urban challenges is underestimated. From the findings, it can be concluded that more in-depth research is needed on public acceptance of decarbonization in its broadest sense and its implications.

This paper aims to identify the determinants of the decarbonisation processes in Poland within the scope of energy transformation. The purpose of the study is to identify how the public perceives decarbonisation determinants in order to develop a sustainable energy strategy for Poland. The transition of the energy market to low-carbon technology is a policy challenge. Governments must implement policies that are environmentally friendly, cost-effective, but, most of all, socially acceptable. Social acceptance risk plays a significant role in Poland, influencing the decarbonisation process. In Poland’s case, the coal share is decreasing, but it is still the most important fuel for electricity production. This process of decarbonisation is a fundamental influence on the transformation of the energy sector in Poland. The social perception of solutions that can be applied was examined. The Polish natural environment is poisoned. Poles suffer from diseases related to the burning of coal for energy production. Societal awareness, how people perceive the government’s actions, and what they expect in this regard is crucial.

The COVID-19 pandemic has caused changes in electricity demand and, consequently, electricity consumption profiles. Given the rapid changes in energy prices, it is significant from the perspective of energy companies, and forecasting consumed energy volume. A necessity for accurate energy volume planning forces the need for analyzing consumers’ behaviors during the pandemic, especially under lockdowns, to prepare for the possibility of another pandemic wave. Many business clients analyzed in the paper are economic entities functioning in sectors under restrictions. That is why analyzing the pandemic’s impact on the change in energy consumption profiles and volume of these entities is particularly meaningful. The article analyzes the pandemic and restrictions’ impact on the total change of energy consumption volume and demand profiles. The analysis was conducted basing on data collected from a Polish energy trading and sales company. It focused on the energy consumption of its corporate clients. Analyzed data included aggregated energy consumption volumes for all company’s customers and key groups of economic entities under restrictions. The analysis demonstrates the influence of pandemic restrictions on energy consumption in the group of business clients. Significant differences are observable among various sectors of the economy. The research proves that the largest drops in energy consumption are related to shopping centers and offices. Altogether, the restrictions have caused a 15–23% energy consumption drop during the first lockdown and a maximum 11% during the second against expected values.

Recent years have seen an increase in the role of social media in the communication of energy sector companies (ESCs) with consumers. Currently, consumers look for information, create it themselves, and share it with other Internet users. eWOM communication means that energy companies, firstly, must be present in social media so that consumers can get to know them better, and secondly, they must consciously shape their image according to the expectations of their customers. One-way communication, such as customer satisfaction measurements, is no longer enough to know their preferences. Market trends indicate that for current buyers—both consumer and non-consumer products—the image of a “green product” or a “green company” is expected. Only a few companies report that they are harmful for environment. All companies report that they are generally community friendly. The consumer would like to know, in particular, about the harmfulness to the environment. Thus, there is a knowledge gap that the companies are not filling. In addition to the advertised satisfaction indicators, you can also test customers’ perceptions of environmental responsibility. That is, the research and results in the area of social responsibility must also be accompanied by environmental responsibility. Therefore, the article aims to indicate whether the level of consumer engagement in social media affects the perception of the green energy business model and how the attitude and pro-environmental behavior of social media users affects this perception. The paper also identifies factors related to social media that influence the perception of ESCs.

Purpose – The purpose of this study is to diagnose the extent of digital exclusion of seniors in Poland, especially in the context of their use of social services, and to review social law and government programs in terms of preventing digital exclusion of seniors. Research method – The research methods used in the preparation of the study in question are the analysis of domestic and foreign literature on the subject, the analysis of statistical data on the matter in question and the dogmatic‑legal method. Results – The analysis carried out revealed three main problems that prevent seniors from effectively using social services through information and communication technologies. First is the scant use of modern media by seniors, second is the mismatch between e-government and the possibility of its use by seniors, and the third is the lack of appropriate solutions that could solve the aforementioned problems. Originality / value / implications / recommendations – Identification of the main factors that prevent seniors from benefiting from social services supported by ICT.

The study aimed to determine how the public perceives the directions of decarbonization to develop a sustainable energy strategy for Poland. The political challenge is to use dedicated funds and grants to move from the energy market to low-carbon technology. For sustainable development, governments must implement an environmentally friendly, cost-effective, and socially acceptable policy. The risk of social acceptance plays a vital role in Poland, especially in Silesia, influencing the decarbonization process. The study’s main objective was to identify socio-economic features that affect the assessment of the decarbonization process in Poland, assuming that respondents used central or local funds to carry out this process. The authors deepened the multidisciplinary aspect of the analysis of decarbonization, mainly pointing to social issues, which was presented in the article. The study was conducted using the “snowball” method on a group of 444 socially diverse people. They were based on non-parametric statistical methods: Chi-square, Mann–Whitney U, and the Kruskal–Wallis test, which showed that the most effective factors in the decarbonization process are subsidies used by local governments. Moreover, it was found that people with higher education give less support to the centralization of funds for decarbonization, though they perceive that local funds provide a greater chance of success for decarbonization processes. This study fills the gap in social sciences.