This paper investigates the problem of sustainable rural supply and urban distribution of fresh food products in central Colombia. Paradoxically, while farmers in the countryside suffer from poverty due to the low profitability of the agricultural activity, inhabitants at urban centers pay high prices for fresh and nutritious foods. In this work, we propose a supply chain system and a business model based on food hubs located on existing (and often abandoned) public facilities in the central region of Colombia. There are many examples in which the hub strategy has facilitated trade and logistics in supply chains. However, few studies consider the particularities of the presented case. We study a business strategy through a mathematical model which considers both the sustainable and efficient operation of the food hubs and better trading conditions for farmers. We propose a variant of the competitive hub location problem adapted to this case study. We tested the model under different scenarios such as changes in the attractiveness parameters, operation costs, and profit margins. The results suggest that if hubs are able to attract farmers, the model can be both sustainable for the hub concessionaires and for the farmers.

This study investigates the nanostores' endurance in serving underserved regions in developing countries. The research explores how various competing retail formats influence market choice and demand. We used data from a survey conducted in Sabana Centro, Colombia, in this study.

Background: Access to healthy food in emerging-economy cities is challenged by last-mile constraints and poor infrastructure. Aligned with the UN SDGs on Zero Hunger and Sustainable Cities, this study examines how a strategically located nanostores network can help close these gaps while fostering local resilience. Focusing on Colombia’s Sabana Centro region, we designed a nanostore network that maximizes spatial coverage, proximity, and affordability. Methods: A competitive facility-location model combined with a discrete choice model captures consumer heterogeneity in price and location preferences. Results: Results show that locating nanostores in peripheral rather than central areas improves equity: the proposed network meets about 65,400 kg of weekly demand—51% fruit, 36% vegetables, 13% tubers—representing 16% of total regional demand and reaching underserved municipalities. This is notable given that existing nanostores already satisfy roughly 37% of household needs. Conclusions: By linking consumer behavior with sustainable spatial planning, the research offers both theoretical insight and practical tools for equitable distribution. Future work should evaluate supportive policies and supply chain innovations to secure nanostores’ long-term viability and community impact.