Rungsaran Wongprawmas, a research fellow at the Department of Food and Drug, University of Parma. She obtained a Ph.D. degree in Agricultural, Environmental and Food Science and Technology from University of Bologna in June 2014 where she worked as a research fellow during 2014-2019. Her primary research interest is agri-food marketing and healthy/sustainability products, focusing on consumer behavior, stated and revealed preferences, choice modelling, and experimental auction. She is a member of SIEA (Società Italiana di Economia Agro-Alimentare). She won Erasmus Mundus Scholarship in International Master of Horticultural Science at UniBO, TUM, BOKU and subsequently won Ph.D. Scholarship of University of Bologna. She won Best Session Paper Award at SEAVEG 2014 conference and Best Paper Award Certificate assigned by the Italian Society of Agri-food Economics (SIEA) for the most outstanding paper among the articles published in English language in volume 18 (year 2016).