Sara Sousa is an Adjunct Professor at Institute Polytechnic of Coimbra, Coimbra Business School, in Coimbra, Portugal. She hods a Ph.D. in Economics and is a researcher at CERNAS (Research Center for Natural Resources, Environment, and Society). Research interests are sustainability, environmental behavior, economic valuation of environmental impacts, and renewable energy sources. She is an author/ coauthor of several scientific works published in international scientific journals and conference proceedings.