Dr Zahra Pourabedin is a lecturer in business at the James Cook University Singapore. Zahra is the associate fellow of the Chartered Institute of Marketing (CIM). She is the associate fellow of Higher Education Academy (AFHEA-UK). She maintains an active research agenda in hospitality marketing, destination marketing, and e-marketing of tourism. She has published articles in international journals including Tourism Management Perspectives. She is also actively involved with journals as a reviewer of research papers and gained experience through membership of scientific committees for conferences.