Marleen Onwezen studied social psychology at Tilburg University and received her PhD on emotions and sustainable consumer choices in 2014. She works at Wageningen University and Research as the theme ambassador of consumer science and as an expertise leader, she sets the research agenda for consumer behavior. Additionally, she manages large-scale projects that focus on consumer choices for sustainable and healthy food, aiming to answer how consumer choices can be explained and guided. Topics she works with are, for example, alternative proteins, emotions, social norms. Asside from her function at WEcR, she is a figurehead of the Dutch Scientifc Agenda (NWA) competent consumers, she is on the scientific board of LVMH, part of the advisory board of the FoodEducationPlatform, and part of the core team for healthy and safe food systems of WUR.