Purpose: The purpose of this paper is twofold. First, it highlights the emergence of Generation Z and the interface of its members with the tourism system. Second, by way of a theoretical model, the paper provides a more holistic approach to understanding Generation Z travel experiences in which the emphasis is shifted from the destination to the traveller. This is in keeping with the trend which lays more emphasis on people rather than landscape.Design/methodology/approach: This is qualitative research founded on an interpretive (constructivist) paradigm. Selecting Generation Z as the subject locates this study under generational theory and assumesprima faciea socially constructed reality. The paper is based on research conducted in New Zealand aimed at understanding the travel experiences of inbound Generation Z travellers. Data were collected from 12 semi-structured interviews lasting about 30 min each and from 5 blogs. Nvivo 11 programme was used in analysing data and developing themes. Core categories and related themes were generated forming building blocks of a theoretical model.Findings: Findings revealed interplay of multiple factors in Generation Z’s travel experiences at a destination. The factors are global in nature, destination centric and those which are immediate or proximate to the individual. To fully grasp the notion of experience requires the gestalt of the three as well as pre-trip, during-trip and post-trip factors.Research limitations/implications: The impact of significant events upon participants is assumed. A specific analysis of the events and the magnitude of their influence on the individual participants may be necessary.Practical implications: Destination marketers tend to concentrate on psychological aspects to appeal to the traveller. The focus, in this case, is creating an attractive image in the mind of travellers to get them to come to the destination. This research suggests shifting the focus to understanding the evolving traveller.Social implications: Governments and tourism purveyors may require an ever-increasing budget to map out strategies to meet the continuously morphing needs of the future traveller. The constantly evolving global environment necessitates greater flexibility in institutional framework with less bureaucratic bottlenecks.Originality/value: Generation Z is a relatively new entrant into the tourism market which makes this research relevant and timely. The paucity of academic literature on a generation which is contemporaneously in its “highly influenceable” period of life and entering adulthood in an increasingly changing world is further credence for this research. A more holistic theoretical model to understanding Generation Z travel experience is proposed.

The personal and emotive context of visitors’ experiences has been neglected in much sustainable tourist attraction management. This paper applies ASEB demi-grid analysis as a consumer-orientated management tool to facilitate an understanding of the beneficial experiences gained by international visitors to a penguin-watching tourism attraction on the Otago Peninsula, New Zealand. Forty in-depth interviews with visitors showed that the main beneficial experiences gained included reported enhanced environmental awareness (cognition) and ‘mood’ benefits (affection). In addition, several consistent themes emerged from the beneficial experiences reported by tourists, including issues related to viewing, proximity, authenticity and wonder. Findings thus included the perceived importance of visitors to be able to view endangered penguins ‘up close’ in their natural habitat to elicit feelings of exploration and privilege, to appreciate the simplicity and naturalness of the setting and to increase their knowledge of the species through interaction with an experienced guide.

The focus on individuals in tourism research has led to limited and fragmented research on family groups and their leisure experiences away from home. This article extends conceptual and theoretical understandings within family tourism research by offering a three-dimensional framework inclusive of group perspectives. A whole-family methodology was used with 10 families (10 fathers, 10 mothers, and 20 children) in New Zealand as a more critical and holistic approach to tourism concepts. Empirical findings illustrate group dynamics along with the underrepresented generational perspectives of children and gender perspectives of fathers to provide insights into family functioning. This resulted in a three-layered model of family holiday experiences inclusive of group sociality. The collective intentionality of family togetherness on holiday is contrasted with more balanced modes in own time, highlighting the complexity of socialization within tourism theory and practice.

Families traveling with children represent one of the largest markets for the tourism industry. Methodological approaches to family tourism research are underdeveloped as the study of families requires a more holistic and critical approach. This article addresses this shortcoming by introducing whole-family research—a qualitative methodology used in family research that is inclusive of the group and individual perspectives of all family members. An application of this method to domestic family holidays in New Zealand is presented and associated methodological and theoretical issues are examined. The discussion is conceptualized within the family holiday experience literature and recent developments in qualitative tourism research. It introduces a triangular family group perspective that is inclusive of sociality and three-dimensionality rather than relying on one-dimensional (individual) or two-dimensional (dyadic or gendered) perspectives. An analytical framework that transcends the complexity and multidimensionality of the current whole-family study is presented. Methodological issues considered include access to families, diversity of family forms, ethical considerations with children, inclusion of fathers, and projective techniques. Included are three examples from the findings to illustrate the merits of whole-family research: the perspectives of the fathers, children, and group dynamics. The potential of this research methodology in exploring gender, generational, and group dynamic dimensions in tourism are highlighted.