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125, Dongseo-daero, Yuseong-gu, Daejeon, Republic of Korea
The purpose of this study was to examine the purchase intention of innovative new product (e.g., Galaxy Fold) by integrating behavioral reasoning theory (BRT) to the theory of reasoned action (TRA) and theory of planned behavior (TPB) to test the relative influence of reasons for and reasons against adoption on purchase attitude and purchase intention of Korean consumers. A quantitative research method via an online survey was conducted to test the proposed hypotheses. The sample of the study was 242 Korean consumers who participated in the online survey. Structural equation modeling was conducted by using AMOS 21.0 to test the proposed relationships. The findings showed that value for changes positively related to the reasons for adoption and negatively related to reasons against adoption. Reasons for adoption (e.g., relative advantage, compatibility, simplicity) have a significant positive effect on the purchase attitude, and reasons against adoption (e.g., price barrier, performance barrier, usage barrier) have a significant negative effect on the purchase attitude. Finally, purchase attitude has a significant positive relationship to the purchase intention of innovative new product. The findings of this study offer significant theoretical and managerial contributions in the context of sustainable innovative new product development.
DaeSeong An; Seonggoo Ji; Ihsan Jan. Investigating the Determinants and Barriers of Purchase Intention of Innovative New Products. Sustainability 2021, 13, 740 .
AMA StyleDaeSeong An, Seonggoo Ji, Ihsan Jan. Investigating the Determinants and Barriers of Purchase Intention of Innovative New Products. Sustainability. 2021; 13 (2):740.
Chicago/Turabian StyleDaeSeong An; Seonggoo Ji; Ihsan Jan. 2021. "Investigating the Determinants and Barriers of Purchase Intention of Innovative New Products." Sustainability 13, no. 2: 740.
Based on social exchange theory, this study investigates the antecedents and consequences of a frontline employee’s trust-in-supervisor and a frontline employee’s trust-in-coworker in a single framework. A personally administered survey was conducted to collect data from 203 frontline employees of coffee shops in the Republic of Korea. Covariance-based structural equation modeling was applied using AMOS 21.0 to explore the proposed relationships. The results show that abusive supervision is negatively related to frontline employee’s trust-in-supervisor, whereas supervisor support and communication quality have significant positive effects on frontline employee’s trust-in-supervisor. Similarly, coworker ostracism has a significant negative effect on frontline employee’s trust-in-coworker, whereas coworker harmony and communication quality have significant positive effect on frontline employee’s trust-in-coworker. Finally, the results show that a frontline employee’s trust-in-supervisor predicts a frontline employee’s supervisor cooperation, and a frontline employee’s trust-in-coworker leads to a frontline employee’s coworker cooperation.
Seonggoo Ji; Ihsan Ullah Jan. Antecedents and Consequences of Frontline Employee’s Trust-in-Supervisor and Trust-in-Coworker. Sustainability 2020, 12, 716 .
AMA StyleSeonggoo Ji, Ihsan Ullah Jan. Antecedents and Consequences of Frontline Employee’s Trust-in-Supervisor and Trust-in-Coworker. Sustainability. 2020; 12 (2):716.
Chicago/Turabian StyleSeonggoo Ji; Ihsan Ullah Jan. 2020. "Antecedents and Consequences of Frontline Employee’s Trust-in-Supervisor and Trust-in-Coworker." Sustainability 12, no. 2: 716.
This study applies the theory of planned behavior and value–attitude–behavior hierarchy model to examine the influence of green product consumption values on the green product buying attitude and green product purchase behavior. Additionally, unlike the previous studies, the current study explores the moderating effects of the role of government and media exposure in the relationships. Data was collected by an online survey from 238 green product consumers in China. Structural equation modeling was applied for testing the hypothesized relationships. The results of the study have indicated that ecological value and economical value have not significantly influenced the green product buying attitude. In contrast, the health and safety values of green product have positively influenced the green product buying attitude. Moreover, the buying attitude of consumers has a significant positive effect on green product purchase behavior. Furthermore, the results showed that the role of government and media exposure have significantly moderated the relationship between safety value and buying attitude of green product.
Ihsan Ullah Jan; Seonggoo Ji; Chankoo Yeo. Values and Green Product Purchase Behavior: The Moderating Effects of the Role of Government and Media Exposure. Sustainability 2019, 11, 6642 .
AMA StyleIhsan Ullah Jan, Seonggoo Ji, Chankoo Yeo. Values and Green Product Purchase Behavior: The Moderating Effects of the Role of Government and Media Exposure. Sustainability. 2019; 11 (23):6642.
Chicago/Turabian StyleIhsan Ullah Jan; Seonggoo Ji; Chankoo Yeo. 2019. "Values and Green Product Purchase Behavior: The Moderating Effects of the Role of Government and Media Exposure." Sustainability 11, no. 23: 6642.
The role of the salesperson has been more highlighted in recent research for company profits and sustainable relationship with customers. This study attempts to classify sales behaviors into a conceptual structure of customer orientation and adaptive selling in order to examine the effect of the customer orientation and adaptive selling on organizational performance and sales performance. The study newly compares the relationship between salespeople’s customer orientation and adaptive selling in terms of the organizational aspect of the organizational delivering market value and the behavioral aspect of individual delivering. Results show that customer orientation affects adaptive selling behaviors of salespeople, and such behaviors affect the salespeople’s organizational identification and their sales performance. However, the effect of their organization identification on sales performance was not supported. This result suggests the need for educational programs which provide the salesperson with opportunities to understand customer-oriented organizational culture. In addition, such programs need to empower salespeople to develop positive corporate identities.
Chankoo Yeo; Chung Hur; Seonggoo Ji. The Customer Orientation of Salesperson for Performance in Korean Market Case: A Relationship between Customer Orientation and Adaptive Selling. Sustainability 2019, 11, 6115 .
AMA StyleChankoo Yeo, Chung Hur, Seonggoo Ji. The Customer Orientation of Salesperson for Performance in Korean Market Case: A Relationship between Customer Orientation and Adaptive Selling. Sustainability. 2019; 11 (21):6115.
Chicago/Turabian StyleChankoo Yeo; Chung Hur; Seonggoo Ji. 2019. "The Customer Orientation of Salesperson for Performance in Korean Market Case: A Relationship between Customer Orientation and Adaptive Selling." Sustainability 11, no. 21: 6115.
This study explores the relationship between corporate social responsibility and emotional labor strategies of frontline employees. In particular, the research focuses on the impact of perceived motives of corporate social responsibility on the cynicism, authenticity, and subsequently, the effect of cynicism and authenticity on surface acting and deep acting of frontline employees. Based on the online survey of 258 frontline employees in South Korea and structural equation modeling of the data, the findings show that the selfish motives of corporate social responsibility (CSR) increase cynicism whereas the altruistic motives of corporate social responsibility increase authenticity and decrease cynicism of frontline employees. In addition, this study reveals that CSR-cynicism leads to surface acting and reduces deep acting whereas CSR-authenticity increases deep acting and does not significantly affect surface acting of frontline employees.
Seonggoo Ji; Ihsan Ullah Jan. The Impact of Perceived Corporate Social Responsibility on Frontline Employee’s Emotional Labor Strategies. Sustainability 2019, 11, 1780 .
AMA StyleSeonggoo Ji, Ihsan Ullah Jan. The Impact of Perceived Corporate Social Responsibility on Frontline Employee’s Emotional Labor Strategies. Sustainability. 2019; 11 (6):1780.
Chicago/Turabian StyleSeonggoo Ji; Ihsan Ullah Jan. 2019. "The Impact of Perceived Corporate Social Responsibility on Frontline Employee’s Emotional Labor Strategies." Sustainability 11, no. 6: 1780.
Hangeun Lee; Sangkyun Lee; Seong Goo Ji. The Role of Empathy in Customer-Service Provider Long-Term Relationship Formation : Moderating Effect of Gender Differences. Journal of Korea Service Management Society 2018, 19, 195 -215.
AMA StyleHangeun Lee, Sangkyun Lee, Seong Goo Ji. The Role of Empathy in Customer-Service Provider Long-Term Relationship Formation : Moderating Effect of Gender Differences. Journal of Korea Service Management Society. 2018; 19 (2):195-215.
Chicago/Turabian StyleHangeun Lee; Sangkyun Lee; Seong Goo Ji. 2018. "The Role of Empathy in Customer-Service Provider Long-Term Relationship Formation : Moderating Effect of Gender Differences." Journal of Korea Service Management Society 19, no. 2: 195-215.
Hangeun Lee; Sangkyun Lee; Seong Goo Ji; Lee; Hangeun; SangKyun; Ji; Seong Goo. The Role of Empathy in Customer-Service Provider Long-Term Relationship Formation : Moderating Effect of Gender Differences. Journal of Korea Service Management Society 2018, 19, 195 -215.
AMA StyleHangeun Lee, Sangkyun Lee, Seong Goo Ji, Lee, Hangeun, SangKyun, Ji, Seong Goo. The Role of Empathy in Customer-Service Provider Long-Term Relationship Formation : Moderating Effect of Gender Differences. Journal of Korea Service Management Society. 2018; 19 (2):195-215.
Chicago/Turabian StyleHangeun Lee; Sangkyun Lee; Seong Goo Ji; Lee; Hangeun; SangKyun; Ji; Seong Goo. 2018. "The Role of Empathy in Customer-Service Provider Long-Term Relationship Formation : Moderating Effect of Gender Differences." Journal of Korea Service Management Society 19, no. 2: 195-215.
Han Geun Lee; Seong Goo Ji. The Influence of Small-Medium Suppliers’ Dynamic Capability on Performance. Journal of Channel and Retailing 2018, 23, 59 -80.
AMA StyleHan Geun Lee, Seong Goo Ji. The Influence of Small-Medium Suppliers’ Dynamic Capability on Performance. Journal of Channel and Retailing. 2018; 23 (2):59-80.
Chicago/Turabian StyleHan Geun Lee; Seong Goo Ji. 2018. "The Influence of Small-Medium Suppliers’ Dynamic Capability on Performance." Journal of Channel and Retailing 23, no. 2: 59-80.
찬구 여; Seong-Goo Ji; Chae-Un Lim. The Effects of Salespersons’ Job Insecurity on Customer Orientation: The Moderating Effect of Salesperson-Company Identification. Journal of Korea Service Management Society 2015, 16, 125 -147.
AMA Style찬구 여, Seong-Goo Ji, Chae-Un Lim. The Effects of Salespersons’ Job Insecurity on Customer Orientation: The Moderating Effect of Salesperson-Company Identification. Journal of Korea Service Management Society. 2015; 16 (5):125-147.
Chicago/Turabian Style찬구 여; Seong-Goo Ji; Chae-Un Lim. 2015. "The Effects of Salespersons’ Job Insecurity on Customer Orientation: The Moderating Effect of Salesperson-Company Identification." Journal of Korea Service Management Society 16, no. 5: 125-147.
Han Geun Lee; 이호택; Seong-Goo Ji; Youngchan Kim. The Elaboration and Validation of a Scale to Measure Service providers’ Customer-Response Ability. Journal of Korea Service Management Society 2015, 16, 1 -22.
AMA StyleHan Geun Lee, 이호택, Seong-Goo Ji, Youngchan Kim. The Elaboration and Validation of a Scale to Measure Service providers’ Customer-Response Ability. Journal of Korea Service Management Society. 2015; 16 (2):1-22.
Chicago/Turabian StyleHan Geun Lee; 이호택; Seong-Goo Ji; Youngchan Kim. 2015. "The Elaboration and Validation of a Scale to Measure Service providers’ Customer-Response Ability." Journal of Korea Service Management Society 16, no. 2: 1-22.
이인구; Seong-Goo Ji. Effects of Control Types on Adaptive Selling Behavior and Sales Performance. Journal of Distribution and Management Research 2014, 17, 91 -98.
AMA Style이인구, Seong-Goo Ji. Effects of Control Types on Adaptive Selling Behavior and Sales Performance. Journal of Distribution and Management Research. 2014; 17 (3):91-98.
Chicago/Turabian Style이인구; Seong-Goo Ji. 2014. "Effects of Control Types on Adaptive Selling Behavior and Sales Performance." Journal of Distribution and Management Research 17, no. 3: 91-98.
Seong-Goo Ji. Assessing Instructor Humor in the University Classes. International Business Education Review 2012, 9, 65 -84.
AMA StyleSeong-Goo Ji. Assessing Instructor Humor in the University Classes. International Business Education Review. 2012; 9 (4):65-84.
Chicago/Turabian StyleSeong-Goo Ji. 2012. "Assessing Instructor Humor in the University Classes." International Business Education Review 9, no. 4: 65-84.
Seong Goo Ji; Sang Gun Lee; 지성구. 점포 혼잡성이 점포 내 감정과 행동의도에 미치는 영향. Journal of Global Academy of Marketing Science 2005, 15, 169 -186.
AMA StyleSeong Goo Ji, Sang Gun Lee, 지성구. 점포 혼잡성이 점포 내 감정과 행동의도에 미치는 영향. Journal of Global Academy of Marketing Science. 2005; 15 (3):169-186.
Chicago/Turabian StyleSeong Goo Ji; Sang Gun Lee; 지성구. 2005. "점포 혼잡성이 점포 내 감정과 행동의도에 미치는 영향." Journal of Global Academy of Marketing Science 15, no. 3: 169-186.