Branding activities provide space to create internal culture, processes and a kind of organizational system which allows employees to use their abilities to their maximum. Internal corporate social responsibility (CSR) activities of an organization increase employee commitment, which ultimately enhances employee retention. There is a need to explore internal branding in relation to internal CSR for the sake of managing employee retention. Therefore, the study empirically examines the underlying associations among internal branding, employee retention and internal CSR. The data are collected from higher education institutions operating in the city of Lahore, Pakistan. The sample size was 377 faculties belonging to both private and public sector higher education institutions. The analysis is based on variance-based structural equation modeling (PLS-SEM). The findings reveal that the internal branding practices have a significant impact on employee’s intention to stay within the organization, and intrasample analysis suggests few comprehensible variations with respect to private and public academic institutions. The research article also provides insights to faculty, academic entrepreneurs and marketers, especially those belonging to developing countries and facing issues of branding and employee retention.

In today’s hyper-competitive manufacturing world, the rapidly changing landscape has put new demands on organizations, and they need to reinvent themselves by injecting new strategies in order to stay ahead of the competition. Therefore, to achieve world-class performance and competitiveness in the global environment and competition, there is immense pressure on manufacturing organizations with limited resources to invariably pursue main drivers to enable them to improve process innovation. In this backdrop, this questionnaire-based study investigates the impact of various enabling practices on process innovation of manufacturing organizations. The questionnaire package included scales of lean manufacturing (LM), organizational culture (OC), human resource management (HRM), total quality management (TQM), supply chain management (SCM) and process innovation (PI). The data were collected through convenient sampling technique from presidents, CEO’s, directors, managers and senior supervisors of different functional areas of large-scale organizations. The theoretical model was analyzed using structural equation modeling (SEM) through AMOS^®. The key findings revealed positive and significant relationships of LM, HRM and OC as drivers with TQM and SCM. The results also demonstrated affirmative and significant associations of TQM and SCM with PI. Similarly, the outcomes indicated that TQM and SCM, as carriers, partially mediate the relationships of LM, HRM and OC with PI. Overall, the findings elucidate the imperativeness for manufacturing organizations to reinforce their mediators (TQM and SCM practices) while effectively implementing LM, HRM and OC practices as drivers of PI. The study has important implications for the organizations seeking to determine the relative importance of various practices as an effective source of process innovation.