Forest colors are important elements for public enjoying the scenery. So increasing attention has been acquired on forest color cognition. However researches on relationship between forest colors and public response are still insufficient, which cannot provide sufficient theoretical basis for the regulation of forest landscape in color. Therefore, We seek to examine the relationship between forest color and visual behavior based on eye tracking technology, and further interpret the visual indicators through the value of scenic beauty. This study researched Jiaozi Mountain in China by selecting 29 sampling points, counting up 116 photographs in 4 seasons by a mountainous region. On this basis, Matlab was performed to quantitatively extract color elements, while ArcGIS and Fragstats were applied to extract the spatial index of color patches. A total of 10 indicators were obtained to explain the color characteristics of each forest image. Through both visual behavior experiment and landscape preference evaluation, the results showed that people tend to have different visual behaviors and preference cognition when observing forest colors of different seasonal types. Based on the study of forest landscape color in all seasons, the subjects tend to judge the image in comparison to other seasonal forest landscape color photos to identify it more easily. For a single-season forest colors, diversified color information and abundant visual attention are important factors influencing the correlation between visual behavior, landscape preference, and forest color characteristics. This study aims to further reveal people’s perceptions and psychological preference to forest colors, contribute to the establishment of a more quantitative and scientific scenery evaluation system, and provide a scientific basis for forest color planning and design.

Contacting forests in different ways and conducting public perception evaluations of forests are important ways to evaluate forest construction. In order to explore the differences between on-site and manual post-collection indoor evaluations in forest landscape surveys, we combined subjective evaluation and objective indicator monitoring (eye movement characteristics, physiological indicators) based on different forest observation scales. We compared and analyzed the suitability of the following four visual approaches: on-site observation, manual collection, followed by indoor viewing normal photos (NP), videos (VD), and virtual reality panoramas (VR), in terms of public preference, perception, and psychological emotion. The results showed the following: (1) Compared with the on-site evaluation, the three indoor visual approaches (NP, VD, and VR) showed no significant difference in “landscape beauty” and “spatial perception”. VD also showed no significant difference in “landscape perception”, “seeing”, and “plant color preference” and had the strongest substitution for site evaluation. (2) With the exception of small-scale landscapes, in which on-site evaluation showed no substitutability, for the rest of the landscape scales, each of the three indoor visual approaches showed substitutability for on-site evaluation to varying degrees. (3) When conducting physiological and psychological surveys, watching videos and VR are more ideal. In terms of eye tracking, VR is closest to on-site observation. Practice shows that video was closer to on-site observation in most landscape preferences and perceptions. VR was suitable for presenting public visual behavioral characteristics, and NP showed some advantages in landscape beauty and spatial perceptions. The findings of the study can provide a scientific basis for the selection of visual approaches in future landscape evaluation.