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Ph.D. Marketing and Strategy of the Universities of Aveiro (UA), Minho (UM) and Beira Interior (UBI). With affiliation to the GOVCOPP research center of the University of Aveiro. Master in Marketing and Degree in Marketing, Advertising and Public Relations, degree from ISLA Campus Lisbon-European University | Laureate International Universities. Has the title of Marketing Specialist and teaches with the category of Assistant Professor at IADE-Faculty of Design, Technology and Communication of the European University and as a visiting Associate Professor at the Santarém Higher School of Management and Technology (ESGTS) of the Polytechnic Institute of Santarém. He taught at IPAM-School of Marketing | Laureate International Universities, ISLA- Higher Institute of Management and Administration of Santarém (ISLA-Santarém), was Director of the Commercial Management Course, Director of the Professional Technical Course (TeSP) of Sales and Commercial Management, Chairman of the Pedagogical Council and Member of the Technical Council and ISLA-Santarém Scientific Researcher. He is also a marketing and strategy consultant for SMEs.
The objective of this paper is to analyse the retail banking behaviour in Portugal (2008–2010, 2011–2013 and 2014–2016), by taking into account the financial and economic assistance programme (FEAP) – monitored by the European Commission, the European Central Bank and the International Monetary Fund – that Portugal went through and that started in 2011. With competitive dynamics it is possible to understand the evolution of competitive strategies of the institutions of a strategic group within a given time horizon. Data were collected after consultation of reports and accounts of Banks from Banco de Portugal database. The results were analysed and discussed in light of the theory of strategic groups and their competitive dynamics allows us to conclude that: Banks implemented different competitive strategies; Strategic groups have dissimilar resources; and Strategic groups display different strategies. The 2008–2010 period can be considered as a ‘deregulated’ period, the 2011–2013 as a period of ‘imposed regulation’, and the 2014–2016 as a period of ‘strategic consolidation’ with strategic changes that have prompted strategic groupings of the various institutions as consequence of a low mobility barrier strategy.
Albérico Travassos Rosário; António Carrizo Moreira; Pedro Macedo. Competitive dynamics of strategic groups in the Portuguese banking industry. Cuadernos de Gestión 2021, 21, 119 -133.
AMA StyleAlbérico Travassos Rosário, António Carrizo Moreira, Pedro Macedo. Competitive dynamics of strategic groups in the Portuguese banking industry. Cuadernos de Gestión. 2021; 21 (2):119-133.
Chicago/Turabian StyleAlbérico Travassos Rosário; António Carrizo Moreira; Pedro Macedo. 2021. "Competitive dynamics of strategic groups in the Portuguese banking industry." Cuadernos de Gestión 21, no. 2: 119-133.
Blockchain has emerged as an important concept at the interface of ICT and higher education. It is a system in which a record of transactions is maintained across several computers that are linked in a peer-to-peer network. Hence, it allows the creation of a decentralized environment, where data are not under the control of any third-party organization. This study presents a Systematic Bibliometric Literature Review (LRSB in further text) of research on blockchain applications in the higher education field. The review integrated 37 articles presenting up-to-date knowledge on current implications pertaining to the use of blockchain technology for improving higher education processes. The LRSB findings indicate that blockchain is being used to build up new interventions to improve the prevailing ways of sharing, delivering and securing knowledge data and personal student records. The application of blockchain technology is carrying on a conceptual progress in the higher education sector where it has added substantial value by ameliorated efficiency, effectiveness, privacy control, technological improvement and security of data management mechanisms. Challenges posed by current literature and further research directions are suggested.
Ricardo Raimundo; Albérico Rosário. Blockchain System in the Higher Education. European Journal of Investigation in Health, Psychology and Education 2021, 11, 276 -293.
AMA StyleRicardo Raimundo, Albérico Rosário. Blockchain System in the Higher Education. European Journal of Investigation in Health, Psychology and Education. 2021; 11 (1):276-293.
Chicago/Turabian StyleRicardo Raimundo; Albérico Rosário. 2021. "Blockchain System in the Higher Education." European Journal of Investigation in Health, Psychology and Education 11, no. 1: 276-293.
Gabriela Rio; Albérico Rosário; Rui Cruz. The factors that influence the acceptance and adoption of mobile marketing by university students. International Journal of Business and Systems Research 2021, 15, 1 .
AMA StyleGabriela Rio, Albérico Rosário, Rui Cruz. The factors that influence the acceptance and adoption of mobile marketing by university students. International Journal of Business and Systems Research. 2021; 15 (4):1.
Chicago/Turabian StyleGabriela Rio; Albérico Rosário; Rui Cruz. 2021. "The factors that influence the acceptance and adoption of mobile marketing by university students." International Journal of Business and Systems Research 15, no. 4: 1.
The growing openness between regions accompanied by the rising of the tourism industry enhances its importance and the ensuing search for competitive advantages in terms of communication, marketing, and technology. It, therefore, gave rise to the concept of integrated marketing communication (IMC) that together with information and communication technology (ICT) could highlight tourist experiences. This literature review (LR) attempts to unveil how digital technologies determine marketing and communication in the tourism industry and, conversely, what industry areas should be targeted by those digital technologies. The study employs a scoping review approach based on a search of literature through the SCOPUS database. Ten articles were selected. On the one hand, this LR concludes that digital technologies are filling the gap concerning the needs of tourists through, for instance, mobile marketing. On the other hand, it discloses that digital technologies are essential for the tourism industry as it improves marketing communication by diverse means.
Albérico Travassos Rosário; Ricardo Gomes Raimundo; Rui Cruz. The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry 2021, 255 -267.
AMA StyleAlbérico Travassos Rosário, Ricardo Gomes Raimundo, Rui Cruz. The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry. Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry. 2021; ():255-267.
Chicago/Turabian StyleAlbérico Travassos Rosário; Ricardo Gomes Raimundo; Rui Cruz. 2021. "The Impact of Digital Technologies on Marketing and Communication in the Tourism Industry." Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry , no. : 255-267.
Marketing information systems (MKIS) are decision support systems focused on specific marketing decisions, providing a more efficient and effective framework for analyzing and identifying changes in the market environment. The literature review reveals that there are gaps in theoretical and empirical studies about which specific steps and best practices should be considered in MKIS implementation efforts. Is it intended to synthesize the knowledge and perceptions generated by existing MKIS studies and identify the generic and particular guidelines that can be derived from the existing body of MKIS research. A review of the literature leads the authors to a thematic synthesis that generates five core guidelines for MKIS: (1) developing, implementing, and measuring the effectiveness of the MKIS; (2) how to align the MKIS with organizational strategy and decision-making; (3) leveraging the MKIS resources in internet marketing; (4) generating and applying marketing intelligence; and, finally, (5) leveraging the benefits of the MKIS in terms of accumulating knowledge and marketing intelligence.
Albérico Rosário. Research-Based Guidelines for Marketing Information Systems. International Journal of Business Strategy and Automation 2021, 2, 1 -16.
AMA StyleAlbérico Rosário. Research-Based Guidelines for Marketing Information Systems. International Journal of Business Strategy and Automation. 2021; 2 (1):1-16.
Chicago/Turabian StyleAlbérico Rosário. 2021. "Research-Based Guidelines for Marketing Information Systems." International Journal of Business Strategy and Automation 2, no. 1: 1-16.
The current international economic crisis, at the moment of writing, will affect global economy and will demand entrepreneurial attitude to seize business opportunities. Nascent entrepreneurship emerged as an important concept in the boundary between entrepreneurship and organizational contexts. Literature on nascent entrepreneurship has only gained attention recently, thus remaining diverse and limited, particularly concerning their interplay with contexts and varying entrepreneurial processes. This study reviews those themes on nascent entrepreneurship and it enhances the way contextual challenges are addressed by nascent entrepreneurs, through diverse entrepreneurial leaning and entrepreneurial capability.
Albérico Rosário; Filipa Fernandes; Ricardo Gomes Raimundo; Rui Nunes Cruz. Determinants of Nascent Entrepreneurship Development. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance 2021, 172 -193.
AMA StyleAlbérico Rosário, Filipa Fernandes, Ricardo Gomes Raimundo, Rui Nunes Cruz. Determinants of Nascent Entrepreneurship Development. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance. 2021; ():172-193.
Chicago/Turabian StyleAlbérico Rosário; Filipa Fernandes; Ricardo Gomes Raimundo; Rui Nunes Cruz. 2021. "Determinants of Nascent Entrepreneurship Development." Sustainable and Responsible Entrepreneurship and Key Drivers of Performance , no. : 172-193.
The internet and digital transformation have changed our relations with the market. These technologies have been developing continuously, creating opportunities for new business models, and e-commerce has grown overwhelmingly worldwide, changing the consumption process of a large part of the world's population. Companies are increasingly using blockchain technology to improve and create new global trading business models. Blockchain had its first application in cryptocurrencies, but it has quickly become a major solution in all sorts of activity sectors, providing increased security in commercial transactions. An important question is how the blockchain can leverage e-commerce in solving problems and improving business results. It was concluded that blockchain could leverage e-commerce in the four fundamental areas of (1) e-commerce financial transactions, (2) e-commerce supply chain management, (3) e-commerce forecasting and contractual relations, and (4) e-commerce transactions systems' trust and credibility.
Albérico Travassos Rosário. Combining E-Commerce and Blockchain Technologies to Solve Problems and Improve Business Results. Political and Economic Implications of Blockchain Technology in Business and Healthcare 2021, 173 -192.
AMA StyleAlbérico Travassos Rosário. Combining E-Commerce and Blockchain Technologies to Solve Problems and Improve Business Results. Political and Economic Implications of Blockchain Technology in Business and Healthcare. 2021; ():173-192.
Chicago/Turabian StyleAlbérico Travassos Rosário. 2021. "Combining E-Commerce and Blockchain Technologies to Solve Problems and Improve Business Results." Political and Economic Implications of Blockchain Technology in Business and Healthcare , no. : 173-192.
Sports sponsorship is an area of marketing responsible for raising financial resources. This is a similar understanding within the realm of Esports as the fastest growing sport in decades. Recognizing the clear parallel between sports and Esports within the marketing realm, as ways through which to raise financial resources through sponsorship opportunities, there are also significant differences that apply, partially due to the digital comfortability of gamers as a novel and as yet unexperienced curiosity, as well as the native community competitive nature of the Esports realm that highlights parallels with many other sports. As such, sponsorship of Esports events has become a marketing communication tool as it is able to significantly impact the target audience, similar in nature to other sports while still introducing new marketing communications tools. The interaction between sponsor and sponsored has become a mutual benefit; it augments the brand awareness in the market while facilitating the communication with the target audience, and it supports sports events.
Albérico Travassos Rosário; Ricardo Gomes Raimundo. Marketing and Sponsorship of Esports Without Getting Ganked. Advances in E-Business Research 2021, 321 -347.
AMA StyleAlbérico Travassos Rosário, Ricardo Gomes Raimundo. Marketing and Sponsorship of Esports Without Getting Ganked. Advances in E-Business Research. 2021; ():321-347.
Chicago/Turabian StyleAlbérico Travassos Rosário; Ricardo Gomes Raimundo. 2021. "Marketing and Sponsorship of Esports Without Getting Ganked." Advances in E-Business Research , no. : 321-347.
Increased global concerns about climate change and environmental degradation have attracted attention to sustainable development strategies. Sustainability involves maintaining ecological balance, requiring organizations to integrate social, political, economic, and environmental concepts in their business models. This research chapter aims to explore the new business models associated with increased awareness of sustainability. Literature review methodology was used as the primary data collection method. Four main new business models were identified, including sustainable business model innovation (SBMI), triadic business model (T-Model), circular business model, and Web 2.0-based business model. Despite the differences in definition and implementation of these modern frameworks, innovation and sustainability remain the central concepts of enhancing value creation and capturing. While these business models aim to enhance organizations' capabilities to optimize new opportunities and overcome challenges, they also aim to improve society and protect the environment.
Albérico Travassos Rosário. New Business Models Sustainability. Advances in Logistics, Operations, and Management Science 2021, 1 -29.
AMA StyleAlbérico Travassos Rosário. New Business Models Sustainability. Advances in Logistics, Operations, and Management Science. 2021; ():1-29.
Chicago/Turabian StyleAlbérico Travassos Rosário. 2021. "New Business Models Sustainability." Advances in Logistics, Operations, and Management Science , no. : 1-29.
A popularidade de desenvolvimento de tecnologias interativas e digitais levou os consumidores a um maior poder de selecção, com ferramentas de multimédia a serem as mais apreciadas por diversos públicos. Com a indústria de jogos, que tem mantido um crescimento elevado, surgiu um novo canal de comunicação que tem despertado a atenção dos anunciantes. Uma estratégia implementada adequadamente nesse canal pode levar a um crescimento nas vendas e/ou na reputação da marca. Esta pesquisa concentra-se na análise da eficácia da publicidade no jogo que usa o vídeo como um meio para anunciar uma mensagem. A revisão de literatura busca compreender melhor o surgimento da publicidade nessas plataformas, analisando as principais variáveis representadas nos diversos estilos de publicidade nesse meio. A pesquisa foi desenvolvida usando um projeto experimental pela criação de um mapa de jogo FPS, um grupo focal e um questionário. O estudo permite concluir que a publicidade interativa garante maior taxa de recordação e a publicidade em geral não é aceite apenas em jogos, pois é vista como um elemento que contribui para um cenário de jogo mais realista. Por outro lado, a existência de publicidade no jogo não é decisiva na formação do processo de decisão de compra.
Rui Nunes Cruz; Albérico Rosário; Hugo Pinto Silva. A EFICÁCIA DA PUBLICIDADE EM JOGOS FPS. Egitania Sciencia 2019, 1, 151 -171.
AMA StyleRui Nunes Cruz, Albérico Rosário, Hugo Pinto Silva. A EFICÁCIA DA PUBLICIDADE EM JOGOS FPS. Egitania Sciencia. 2019; 1 (24):151-171.
Chicago/Turabian StyleRui Nunes Cruz; Albérico Rosário; Hugo Pinto Silva. 2019. "A EFICÁCIA DA PUBLICIDADE EM JOGOS FPS." Egitania Sciencia 1, no. 24: 151-171.
This chapter analyzes the retail banking behavior in Portugal for the period between 2008 and 2010. The data collection took place through the accounting consultation of the reports and accounts of the years under analysis. The selected variables reflect the strategic actions of retail banking during the period under analysis, and it can be argued that retail banking in Portugal has clear differences among players over time. In particular, banking institutions have different competitive strategies, the strategic groups do not have similar resources, and strategies also differ between strategic groups. This reflects the competitive structure of the national retail banking industry.
Albérico Rosário; Antonio Moreira; Pedro Macedo. Strategic Groups in the Portuguese Banking Industry. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance 2019, 1 -29.
AMA StyleAlbérico Rosário, Antonio Moreira, Pedro Macedo. Strategic Groups in the Portuguese Banking Industry. Sustainable and Responsible Entrepreneurship and Key Drivers of Performance. 2019; ():1-29.
Chicago/Turabian StyleAlbérico Rosário; Antonio Moreira; Pedro Macedo. 2019. "Strategic Groups in the Portuguese Banking Industry." Sustainable and Responsible Entrepreneurship and Key Drivers of Performance , no. : 1-29.