E-commerce is deemed as the sale and purchase of goods and services through the internet in exchange for money and data transfer to complete the transactions. E-commerce is at the forefront of transforming marketing strategies, based on new technologies, and facilitates product information and improved decision-making. In this way, marketing strategy increasingly require large amounts of information to better understand client needs, which raises the question of choosing the right marketing strategy to better fit consumer expectations. This literature review aims to shed light on both the recent growth of e-commerce literature and its interplay with consumer marketing strategy. Extant research has examined this change in human interaction due to social network building, mostly through the themes of online marketing and social media marketing, also comprehending issues such as cost efficiency, information quality and trust development towards online shopping. Nevertheless, existing research has not shown in full all the research streams, how they interact with each other and its potential knowledge development. Thus, a literature review on consumer marketing strategy for e-commerce in the last decade is opportune. This paper aims to identify research trends in the field through a Systematic Bibliometric Literature Review (LRSB) of research on marketing strategy for e-commerce. The review includes 66 articles published in the Scopus^® database, presenting up-to-date knowledge on the topic. The LRSB results were synthesized across current research subthemes. The following findings are presented: Amidst the current competitive global business environment, companies tend to respond with strategies for e-commerce and online businesses that resort to e-commerce platforms and social networking to better understand consumer needs, facilitate consumer marketing strategy and share innovative information. The originality of the paper relies on its LRSB method, together with extant review of articles that have not been categorized so far.

The digital transition processes have demonstrated an enormous capacity to develop and implement sustainable solutions, which allow solving several problems such as poverty, high rates of species extinction and lack of equal opportunity. However, little attention is paid to the connection between the digital transition and sustainability. Thus, a systematic bibliometric literature review was developed to fill this knowledge gap and demonstrate the potential contributions of the digital transition to environmental, economic, and social sustainability aspects. In environmental sustainability, the digital transition involves the application of technologies such as Artificial Intelligence (AI), big data analytics, Internet of Things (IoT), and mobile technologies that are used to develop and implement sustainability solutions in areas such as sustainable urban development, sustainable production, and pollution control. In economic sustainability, emerging digital technologies can drive transformation into a more sustainable circular economy, the digital sharing economy, and establish sustainable manufacturing and infrastructure design. In the digital transition to social sustainability, the studies analyzed demonstrate the need for multidimensional policy perspectives to address the current digital divide. For effective management of the digital transition that achieves sustainability goals, the study discusses alternative approaches that include innovation through experimentation and dynamic and sustainable advantages achievable through temporary benefits.

These days, issues such as environmental degradation, the wealth gap, and unequal access to opportunities and resources are increasing. These concerns have increased the need for sustainable entrepreneurship, defined as sustainable business practices. Entrepreneurship is central in transitioning towards a more sustainable future, whereas aligning the social, economic, and ecological objectives and ecological entrepreneurs plays a role. This scoping literature review analyzes the field of sustainable entrepreneurship and the extent of the holistic integration in the global business arena, therefore filling a gap in the existing literature. It aims to analyze the depth of existing pieces of literature on sustainable entrepreneurship, its definitions, and its applications in business practices. The analysis relies upon a literature search on the SCOPUS database around the keywords ‘Sustainability’ and ‘Sustainable Entrepreneurship’. The scientific software VOSviewer is used to better illustrate the linkage of major categories and correspondent trends, related with both business growth and maintenance of ecological systems. It concludes that the desired levels of sustainability require collaborations between all stakeholders, while the transition towards service-oriented business models has contributed to the growth of sustainable entrepreneurship. Nevertheless, existing institutional structures favor current unsustainable businesses and systems over the newer sustainable ones, demanding ecopreneurs to initiate institutional changes.

Blockchain has emerged as an important concept at the interface of ICT and higher education. It is a system in which a record of transactions is maintained across several computers that are linked in a peer-to-peer network. Hence, it allows the creation of a decentralized environment, where data are not under the control of any third-party organization. This study presents a Systematic Bibliometric Literature Review (LRSB in further text) of research on blockchain applications in the higher education field. The review integrated 37 articles presenting up-to-date knowledge on current implications pertaining to the use of blockchain technology for improving higher education processes. The LRSB findings indicate that blockchain is being used to build up new interventions to improve the prevailing ways of sharing, delivering and securing knowledge data and personal student records. The application of blockchain technology is carrying on a conceptual progress in the higher education sector where it has added substantial value by ameliorated efficiency, effectiveness, privacy control, technological improvement and security of data management mechanisms. Challenges posed by current literature and further research directions are suggested.

Nowadays, people live amidst the smart home domain, while there are business opportunities in industrial smart cities and healthcare. However, there are concerns about security. Security is central for IoT systems to protect sensitive data and infrastructure, whilst security issues have become increasingly expensive, in particular in Industrial Internet of Things (IIoT) domains. Nonetheless, there are some key challenges for dealing with those security issues in IoT domains: Applications operate in distributed environments such as Blockchain, varied smart objects are used, and sensors are limited, as far as machine resources are concerned. In this way, traditional security does not fit in IoT systems. The issue of cybersecurity has become paramount to the Internet of Things (IoT) and the Industrial Internet of Things (IIoT) in mitigating cybersecurity risk for organizations and end users. New cybersecurity technologies/applications present improvements for IoT security management. Nevertheless, there is a gap in the effectiveness of IoT cyber risk solutions. This review article discusses the literature trends around opportunities and threats in cybersecurity for IIoT, by reviewing 70 key articles discovered from a profound Scopus literature survey. It aims to present the current debate around the issue of IIoT rather than suggesting any particular technical solutions to solve network security problems.

Business dynamics are also found in the digital economy, forcing the development of new business models to achieve strategic marketing excellence. It was verified that half of the world's population is present in social media platforms. Social media can help organizations gain insights into markets and improve business intelligence. Social media is a flexible medium that companies can use in marketing strategies and build engagement and develop a communication plan and monitor performance. Marketing strategies in social media is a strategy to communicate brands, services, products, and ideas. Thus, it becomes evident that strategies in social media represent an intangible benefit related to marketing communication objectives. Research on social media strategy is an area of marketing communication, diverse and very fragmented, hindering its development as a promising research area. It is intended to conduct a review of the literature of social media strategies in order to take stock of theoretical and empirical development and identify research themes.