Digital Marketing and Advertising 5.0 has the potential to completely change how Food and Beverage (F&B) companies connect and interact with their target audiences. F&B companies can gather and analyze enormous amounts of data in real-time thanks to the integration of cutting-edge technologies like artificial intelligence, machine learning, and blockchain into their marketing strategies. It enables them to develop individualized and targeted marketing campaigns that cater to specific consumers’ needs and preferences. Additionally, F&B companies may automate and optimize their marketing initiatives thanks to the utilization of cutting-edge technologies in Digital Marketing and Advertising 5.0, giving them the ability to react swiftly to shifting consumer behavior and market conditions. By utilizing data-driven decision- making and cutting-edge technologies, the adoption of Digital Marketing and Advertising 5.0 has the potential to completely transform how F&B businesses connect and interact with their target customers. McDonald’s delivers campaign, promotion, and menu adaption for various countries using Marketing 5.0.
As the industrial players began starting to face the reality of the fourth industrial revolution, telecommunication industry is one of those significant business sectors required to adapt and remain to survive in such challenging situations, especially by the threats of their competitors. Artificial Intelligence (AI) plays an essential role in today’s telecommunication industry. It can make predictions about decisions, examine big data points to offer solutions, and interact with customers in real-time. Many telco firms and organizations use Customer Relationship Management (CRM) to achieve effectiveness in a company’s productivity and efficiency in the operational activities. This assessment revealed that an AI-driven CRM system could give a better solution for the telecommunication industry to manage relationships with externals, boost marketing and sales programs, prospect consumer data information, and record operational cases, all in one centralized location.
Industrial revolution 4.0 is a challenge and opportunity for most industries, including the pharmaceutical industry, called Pharma 4.0. In order to bring adequate, agile, and adaptable pharmaceutical manufacturers that produce high-quality drugs with compliance consideration during the era, this sector focuses on strategic area technology development. Hence, pharmaceutical companies concern on ensuring pharmaceutical products’ traceability through managing Supply Chain Management (SCM) functions, such as Track and Trace (T&T). In the pharmaceutical industry, traceability systems’ are various, such as (1) management of inventory control and material; (2) monitoring of distribution and sales; and (3) prevention of counterfeit, deviation, and theft. T&T functionality needs particular embedded software and hardware in the IT architecture during implementation. To sum up, T&T, as one of the SCM systems, is an integrated system to ensure unique serial number management during the packaging process. It allows pharmaceutical companies to track and trace products information accurately and efficiently. The companies, therefore, would be able to take a fast and correct decision about inventory control; return and recall; and prevent illegal action regarding pharmaceutical products’ distribution. It is proven to guarantee security and people’s quality of life and increase private companies’ competitive advantages.
1 February 2020 in Journal of Physics: Conference Series
The goals of the paper were to describe were and find the relations between numbers of available public transportation and traffic congestion and other variables that can reduce traffic congestion in Jakarta. The data that used in the simulation were provided by DKI Jakarta Provincial Statistics Agency from view years ago. To analyze the problem, System Dynamics are used to simulate the condition in the future using the models created based on relations between several variables. The results of the analysis shows that numbers of available public transportation cannot reduce traffic congestion if the numbers of private transportation weren’t decreased. It can be concluded that government must force their citizen to reduce the number of private transportation by increasing the inflation supported by increasing numbers of available public transportation to accommodate deficit in transportation while building new roads to accommodate transportation growth in the future.
Software produced through an engineering process is often based on uncertain requirements for several reasons. Conversely, the success or failure of the project itself is usually measured based on business profitability which is calculated based on a fixed budget and a tight schedule. From the research that has been done and related to several previous papers. The findings show that 87 respondents had experienced problems in information systems projects, of which 70% felt that the level of completion of information systems projects carried out was at the middle level. Mostly, respondents agreed that the statement conveyed as the cause was over-budget and over-schedule. Based on the Project Management Body Of Knowledge (PMBOK) and through the approach using factor analysis methods and regression analysis for the formation of models on a number of influential variables, 6 (six) factors were obtained causing information system project failure, namely absence of sympathetic leadership, ignorance of costs, neglected latent risks, schedule tolerance, psychology becomes failed, and ineffective communication, and the main variables indicate that leadership factors are the main cause of information system project success or failure in software implementation.
Awareness of the importance of information system security and its assets to an organization and the impact that may arise from the destruction of the information system and its assets does not seem to be getting attention for most organizations. Risk assessment is part of the risk management of information systems, conducted to assess how likely the threats and vulnerabilities to information systems and their assets. This study aims to perform risk analysis on enterprise information systems in corporation using factor analysis. The end result of the risk assessment is recommendations on the steps to be taken for the protection of information systems and their assets.