Prof. Joshua Byrnes has worked as an academic and consulting health economist since 2011 after receiving his PhD in Health Economics from The University of New South Wales. He is the current President of the Australian Health Economics Society and the past Australian President of the International Society for Pharmacoeconomics and Outcomes Research. Prof. Joshua Byrnes's research expertise centers on designing and analyzing studies to measure and demonstrate value in health. Prof. Joshua Byrnes has significantly impacted and influenced the Australian health system's policy, practice, and funding decisions. This has included leading the economic assessment of plain packaging tobacco legislation, pregnancy warning labels on alcohol, and opt-out arrangements for the MyHealth Record.