Marta Lopera-Mármol is a PhD candidate at the Communication Department of Pompeu Fabra University (UPF), visiting scholar at King's College at the University of Cambridge and a member of the Communication, Advertising and Society research group. Lopera-Marmol graduated in Audiovisual Communication from the University of Barcelona with a minor in Audio-visual Management. She holds an MPhil in Social Communication Research from UPF. She has undertaken four research stays (Cambridge University, Sorbonne Nouvelle III, La Trobe University and Hanzehogeschool of Applied Sciences) and has taught in the B.A. of Journalism and the B.A. of Advertising and PPRR of UPF. She has published several book chapters and articles. Her main research interests are television series, mental disorders, and media sustainability. marta.lopera@upf.edu