The objective of this research is to study the extent to which information on pollution and individual stress has on\ud the choice to shift from private car to Park and Ride. A Stated Preference experiment was built where the reduction\ud of CO2 and stress are attributes of the experimental design. Results showed that the utility to Park and Ride increases\ud with the level of awareness, 2) the more individuals consider receiving information about stress useful, the more\ud they tend to behave sustainably, 3) aspects associated with stress appear to have a greater influence on travel choice\ud than environmental aspects

The need to reduce private vehicle use has led to the development of soft measures aimed at re-educating car users through information processes that raise their awareness regarding the benefits of environmentally friendly modes, encouraging them to voluntarily change their mode choice behaviour (level-of-service characteristics being equal). It has been observed, though not scientifically demonstrated, that these measures can produce changes, being the result of mindful decisions. However, in some cases, as demonstrated by numerous environmental psychology studies such measures are not sufficient to overcome the effect of cognitive dissonance, one of the main factors hindering change. In fact it is not unusual to find discrepancies between attitudes and behaviour in travel behaviour research.The objective of the present work is to understand the relationship between awareness, attitude and behaviour in the context of mode choice and to measure the effect of awareness after the implementation of a soft measure after controlling for individual environmental attitudes. Using a dataset gathered in two weeks, before and after individuals are informed of the benefits of using park and ride (P&R) instead of their car, we estimated a hybrid mode choice model

This study aims to contribute to the limited empirical evidence on Automated Taxis (ATs) by analysing the in-vehicle features that ATs ought to have to satisfy taxi passengers requests that in a Normal Taxi (NT) are dealt with a direct communication between the passenger and the driver. Based on the results of focus groups and several pilots, two in-vehicle features are tested: change of destination and chat with an operator during the trip. The paper also contributes to the body of literature on the impact of social influence on the adoption of innovation by testing the impact of consumer reviews other than the typical measure of adoption and injunctive norms. A Stated Choice (SC) experiment was built putting particular effort in the definition and presentation of the new attributes tested. The study was applied in China among current users of NTs (i.e. with the driver). Hybrid choice models were estimated and a resampling technique was used to test the model sensitivity to the sample gathered. Results show that on average, Chinese taxi users are willing to pay 0.35 Euros to have the option to ‘change the destination’ and 0.78 Euros to be able to ‘chat with an operator’ inside the AT. Among the social influence attributes, the reviews from previous customers confirmed to be the most effective measure, users are willing to pay 1.58 Euros more to use a taxi that got good reviews for long trips (≥ 30 min) and 0.57 Euros for shorter trips. The Willingness to Pay (WTP) estimated are all significant at more than 95% and have a narrow confidence intervals.