Malin Sundström holds a PhD in Business Administration and is an associate professor in marketing at Malmö University and the Department of Urban Studies. She is an expert in retail, studying consumers, their purchasing decisions, motives and attitudes and holds a specific interest in digitalization and its effects on retailing. Malin has co-operated and performed research studies with various types of industries and organizations. In recent years, she has worked with research projects on destination loyalty, relationship building via social professional networks and published papers on these subjects. Being part of the research group "Urban Business Development" at Malmö University, she emphasizes the role of retail in the urban context using theoretical perspectives based on economic growth, consumption, marketing and strategic planning.