PhD, PostDoc researcher Elina Mikelsone is the founder of the Idea Innovation Institute and is a researcher, lecturer and entrepreneur. All areas of the author’s life are related to innovation and idea management, at academic, professional and personal levels. The author regularly presents scientific research and/or keynotes at various international scientific conferences and publishes articles in international scientific journals. Elina Mikelsone has created a non-formal learning module, namely the Fitness of Ideas for enterprises, where over the last 3 years, more than 2000 participants took part. Elina Mikelsone is a lecturer and a researcher at several organisations and universities, including Riga Technical University, the BA School of Business and Finance, Riga Stradiņš University, RISEBA and Business Management College. In 2016, she established the Idea and Innovation Institute in order to promote innovation and the introduction of new technology in organisations. In 2021, Elina initiated a PostDoc project.