Bodo B. Schlegelmilch is Dean Emeritus of the WU Executive Academy and Emeritus Professor of Global Marketing Strategy at WU Vienna.He began his career at Deutsche Bank and Procter & Gamble before moving into academia at the Universities of Edinburgh, California (Berkeley), Wales, and Thunderbird School of Global Management. As Founding Dean of the WU Executive Academy, he guided the Vienna Executive MBA into the Financial Times Global Top 50. He also served as Chair of AMBA & BGA, accrediting business schools in more than 80 countries.Bodo has received Fellowships and Awards from the Academy of International Business, the Academy of Marketing Science, the Chartered Institute of Marketing, and the American Marketing Association. He holds the Bualuang ASEAN Chair at Thammasat University, has taught in 33 countries, and advises universities in China, India, Japan, Thailand, and the UK. His work has appeared in leading journals including Strategic Management Journal, Journal of International Business Studies, and Journal of the Academy of Marketing Science. Educated in Germany, he earned a PhD and DLitt from the University of Manchester and an honorary PhD from Thammasat University.