Purpose: Consumer behavior and decision making are changing along with civilization and cultural changes, socio-economic development, increase of quality of life and production growth. Consumers change their attitudes and habits in the evolving market conditions. The aim of the article is to present the changes in the behavior of contemporary consumers. Design/methodology/approach: In the article, theoretical considerations are undertaken based on the related literature as well as the results of Euromonitor International reports for the years 2015–2019. Therefore, in the article, the classic method of literature analysis consisting in determining the state of research with critical reflection over it is applied (critical literature review). Findings: In the future, we will be dealing with consumers conscious of their choices, minimizing consumption, caring for the environment and natural resources, individualists – focused on their own needs, proper diet, rest and caring for their health and safety. Research limitations/implications: Consumer market behavior resulting from the changes occurring all around us is still undergoing transformations. It is difficult to fully predict which of the trends will continue evolving and which will disappear. Most certainly, their mutual relations and co-existence will contribute to further changes in attitudes, consumer patterns and adaptive actions. Originality/value: In the paper, current trends observed in consumer behavior in the market are presented and an attempt is made at defining the directions in which such behavior will evolve.

Entrepreneurship and Sustainability Issues is a peer-reviewed journal which publishes original research papers and case studies

Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics; 2023; vol. 67, nr 3, s. 142-152

Idea zrównoważonego rozwoju i zrównoważonej mody w świetle opinii nabywców In the paper the concept of sustainable fashion and related categories was recognized and

Purpose: The aim of the article is to answer the question: whether and to what extent less experienced companies can benefit from the experience of more developed business partners using their sustainable development practices? Design/methodology/approach: The first part of the article presents selected aspects of the literature on sustainable development issues. The empirical part of the article uses materials made available by Northwood in the form of internal company materials for the years 2009 2022. Findings: The article shows that not only the financial side of business is important, but also far-reaching awareness and long-term implementation of cooperation, and partnership for cooperation and environmental protection is particularly important. Research limitations/implications: The considerations carried out for the purposes of the article were based on data provided by business partners, however, it must be aware that due to competition, some of the information was not obtained (e.g. financial data). Practical implications: The results of the analysis are a signal to companies, including managers and people managing production companies, that for the purposes of company development it is worth using the experience of partners, building partnership and implementing sustainable development goals. Originality/value: The article and the company presented in it can be both an example and a source of inspiration for other companies, not only those operating in the same industry.