Berta Ferrer-Rosell holds an International PhD in Tourism and an MSc in Tourism Management and Planning. She is currently Senior Lecturer (Serra Húnter Fellow) and Academic Coordinator of the Joint Degree in Tourism and Business Management at the University of Lleida. She is also Associate Editor of the European Journal of Tourism Research. Her current research focuses on e-marketing, social media, social economy and Compositional Data Analysis in the field of tourism. She has published in Tourism Management, Journal of Destination Marketing and Management or International Journal of Hospitality Management among other journals.