The growth of technological revolutions and the subsequent acceptance of smart devices has increased the influence of sustainable marketing activities in the tourism industry. Due to the explosion of mobile technologies (e.g., smartphones, tablets) and social media adoption, consumers have been able to use these technologies at any time for destination marketing. However, understanding consumers’ sustainable marketing experiences from a destination perspective is a complex issue. At the moment, very few studies have focused on the effectiveness of smartphone-based social media in destination marketing. Hence, the main purpose of this study is to explore how consumers interpret and utilize smartphone-based social media for sustainable destination marketing. This study proposes an integrated framework that consists of the mobile technology acceptance model (MTAM) and the social media-based interaction, trendiness, and electronic-word-of-mouth (e-WoM). A questionnaire survey was used to collect data (n = 365), and valid data were analyzed by the structural equation modeling (SEM) technique. The findings revealed that interaction, trendiness, and e-WoM indirectly affected satisfaction through mobile usefulness and mobile ease of use. At the same time, mobile usefulness and mobile ease of use directly affected satisfaction, which then significantly influenced the intention to utilize those factors towards sustainable destination marketing. This study highlights the technological affordances and the satisfaction of smartphone-based social media in sustainable marketing. Furthermore, the results can be used in the resource allocation process to ensure the success of the vision and mission of sustainable destination marketing efforts.

The collaborative (or sharing) economy continues to shape the tourism industry, challenging both the traditional areas of supply, but especially the trust and digital skills of users, the acceptance of platforms and new inter-personal and community relationships. In the present paper a crosssectional quantitative research was conducted with non-random convenience sampling in order to determine the impact of the collaborative Airbnb platform among Romanian tourists, how wellknown it is and what elements motivate tourists to choose this platform. We also want to analyse the extent to which the benefits and innovations brought by this new phenomenon are in line with the needs and expectations of tourists and whether they are interested in this phenomenon, the extent to which tourists have chosen the Airbnb platform to stay in Romania or abroad.

The Covid-19 pandemic has strongly affected the entire planet. Although artificial intelligence is more and more present in our daily activities, leaving its mark in most fields of activity (education, science, medicine), the coronavirus has managed, to some extent, to slow down or even block the natural evolution of things, forcing a change of the lifestyle and the reality in which we live. Forced isolation, imposed restrictions, activities conducted online, etc. had a negative effect especially on people who were coerced to adapt to a new situation and comply with the rules imposed in order to reduce/eliminate the devastating effect of the Covid-19 virus. The paper presents a brief summary of the evolution of influenza epidemics, especially of the coronavirus, as well as the names associated with human coronaviruses that have occurred in the last 20 years. Furthermore, the paper captures a series of controversies that arose in relation to the measures taken during the Covid-19 pandemic, but also the steps necessary to combat the impact of future pandemics as efficiently as possible. The research method used focuses on documentation using, in particular, specialized literature (articles, case studies, books, etc.) from various fields but also information provided by the World Health Organization.

The tourism industry has been one of the industries most affected by the pandemic. The borders were closed one by one, travel was limited or even banned, and people were asked to stay in their homes. For tourism, 2020 has been a continuous decline. In 2020, tourism was among the sectors most affected by the COVID-19 pandemic, due to the travel restrictions as well as other precautionary measures taken in response. In 2020, the number of nights spent at European Union (EU) tourist accommodation establishments totalled 1.4 billion, down by 52% compared with 2019. Market research confirms that 2020 has become the year of domestic tourism. 1 March 2021 marks a year since the beginning of the most difficult period in the tourism industry. People’s desire to travel has not disappeared, but their behaviour regarding the scheduling of the next vacation has changed. In 2021, tourists tend to choose more isolated destinations, with more green space and away from mass tourism. And while storm clouds appear to be dissipating in 2021 with the start of the vaccination campaign, there are still many questions about what this year’s trip will look like. As the pandemic shows no signs of stopping soon and the vaccination campaign is progressing slowly due to the limited number of vaccines and logistical organization problems, tourism cannot stop and wait for better times. And, moreover, the future of this industry seems at this moment an equation with unknown Ns. The challenges will be especially for those who receive tourists, because they must give them the confidence to start traveling again as in the past. The aim of European tourism policy is to maintain Europe’s position as a top tourist destination, while maximizing the industry’s contribution to growth and employment and promoting cooperation between EU countries. Business Magazine identified five key questions for tourism entrepreneurs to determine how and where tourists will spend their holidays in 2021.