Peter Fröhlich is a Senior Scientist at AIT with more than 10 years' experience in the research and development of user interfaces for connected mobility. In co-operation with companies such as ASFINAG, Kapsch, OMV, TomTom, Continental, Easymile, Navya and Wiener Linien, he conducted numerous studies on the road and in the driving simulator to investigate the requirements and success criteria for driving safety systems, multimodal traffic information and context-sensitive advertising. He has authored more than 80 peer-reviewed scientific papers, and he is a regular organizer, editor and reviewer for renowned conferences and journals. For example, he was program chair and is serving as steering committee member of the International ACM Conference on Automotive User Interfaces and Interactive Vehicular Applications.