Angela Steffen is Senior UX & CX Manager in the utilities industry and external lecturer at the Lucerne University of Applied Sciences and Arts. She received her PhD in Behavioral Economics from the University of Bern in 2019. As a Senior Research Associate, she was involved in applied research and consulting projects at the Institute of Tourism at the Lucerne Business School. Before that, Angela Steffen worked as a management consultant in the fields of marketing, strategy, and pricing. Her research interests focus on field experiments, quantitative data analysis, behavioral pricing, and consumer insights.